Many in Africa and the Middle East suffer from abject poverty, without access to even the most basic necessities for survival, such as food, clothing and shelter. Kia Motors’ Middle East & Africa Regional Headquarters and dealerships in 14 countries—including Syria, Libya, UAE, Jordan, Morocco, Egypt, South Africa, Saudi Arabia, Qatar and Nigeria—joined forces and founded Kia Charity & Care to actively promote social outreach activities. In 2009, Kia Charity & Care’s activities were scaled down from what had been originally planned in the wake of the global financial crisis. In 2010, however, we plan to implement a $100,000 social outreach program in each country. Kia Charity & Care donates medical and assistance equipment to persons with disabilities, subsidizes rehabilitation treatments, provides financial assistance to nutritional programs as well as surgery and medical treatment for children, grants scholarships, and funds the construction of educational facilities and/or provides educational facilities with relevant equipment.