Cars run on oil. Oil combustion generates CO₂. CO₂ emissions are negatively impacting the Earth. Unless we change our way of life, the environmental damage caused by CO₂ emissions may be irreversible. In 2009, Kia Motors released the Forte LPi Hybrid under our new green brand “EcoDynamics.” In so doing, we offered our first official solution to the global climate change challenge.

Under our environmentally-friendly EcoDynamics sub-brand, Kia Motors aims to steadily raise the existing value of cars while reducing fuel consumption and emissions to contribute to the sustainability of our planet and humankind.