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<span id="ctl00_ContentPlaceHolder1_lblContent"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="format-detection" content="telephone=no"/> <title>Web style Guide</title> <link type="text/css" rel="stylesheet" href="http://www.kia.com/worldwide/Global/WSG/Eng/common/css/Common.css" /> <link type="text/css" rel="stylesheet" href="http://www.kia.com/worldwide/Global/WSG/Eng/common/css/Content.css" /> <link type="text/css" rel="stylesheet" href="http://www.kia.com/worldwide/Global/WSG/Eng/common/css/Default.css" /> <script type="text/javascript" src="http://www.kia.com/worldwide/Global/WSG/Eng/common/js/jquery.js"></script> <script type="text/javascript" src="http://www.kia.com/worldwide/Global/WSG/Eng/common/js/swfobject.js"></script> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-33755498-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); function rsize() { var height = $('#inSun').height(); $('#inneriframe').attr('src', 'http://origin.kr.kia.com/AutoSize.html?height='+height); } </script> <!--[if IE 6]> <script src="http://www.kia.com/worldwide/Global/WSG/Eng/common/js/DD_belatedPNG.js"></script> <script type="text/javascript"> DD_belatedPNG.fix('img'); </script> <![endif]--> </head> <body onload='javascript:rsize();'> <div id="inSun"> <div class="content-body Eco-friendly"> <ul class="TabUl"> <li class="on"><a href="#"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-Eco-friendly980-01.png" alt="Eco-Dynamics"/></a></li> <li class="right"><a href="#"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-Eco-friendly980-02.png" alt="Eco-Technology"/></a></li> <li><a href="#"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-Eco-friendly980-03.png" alt="Building Eco-Cars"/></a></li> <li class="right"><a href="#"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-Eco-friendly980-04.png" alt="Kia Action"/></a></li> </ul> <div class="EcoCont" style=""> <div class="Econt01"> <div class="backAni"> <div class="ani04"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-EcoAni980-04.gif" alt=""/></div> <div class="ani05" style="display:block;"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-EcoAni980-05.gif" alt=""/></div> <span class="ani01"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-EcoAni980-01.png" alt=""/><br/><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-EcoAni980-01.png" alt=""/><br/><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-EcoAni980-01.png" alt=""/></span> <span class="ani02"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-EcoAni980-02.png" alt=""/><br/><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-EcoAni980-02.png" alt=""/><br/><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-EcoAni980-02.png" alt=""/></span> </div> <p><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-eco980-01.png" alt="Much has been accomplished to increase the freedom of people through mobility. Our commitment to enhance people?셲 lives by providing innovative mobility solutions is firm and on-going. But our concern for the environment also prevails. As considerate citizens of the world, we want to make exemplary and sustainable contributions to the environment."/></p> </div> <div class="Econt02"> <h3><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h3-Eco980-01.gif" alt="Products / Technology"/></h3> <p><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-Eco980-01.gif" alt="Eco Car with Dynamic Performance"/></p> <div class="Clear"> <div class="left"> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-Eco980-02.gif" alt="Zero Emission : Ultimate goal of eco vehicles Distinctive : Expected values of consumers who want Differentiated products Dynamic : Differentiation from competitors through dynamic image"/> </div> <div class="right"> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Eco980-02.jpg" alt=""/> </div> </div> </div> <div class="Econt03"> <h3><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h3-Eco980-02.gif" alt="Eco Corporate Activities"/></h3> <p><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-Eco980-03.gif" alt="Realize a sustainable eco environment for our planet and the future of humanity"/></p> <div class="Clear"> <div class="right"> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-Eco980-04.gif" alt="Sincere : Sincere pursuit of eco-friendly activities Sustainable : Development of a sustainable environment Engaging : Pursuit of meaningful corporate activities for consumers"/> </div> <div class="left"> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Eco980-03.jpg" alt=""/> </div> </div> </div> </div> <div class="EcoCont" style="display:none;"> <p class="EcoTWord"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-EcoT-980-01.gif" alt="Kia Motors has developed a phased roadmap that has guided its eco-friendly technology development activities, with the ultimate aim of achieving zero emissions. Kia Motors is proactively working to become a leader of the growing eco car market under the development objectives of securing a world-class level of technology competitiveness and guaranteeing the timely delivery of the best products."/></p> <div class="EcoTcont01"> <span class="Step01"> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/btn-EcoT9-01.gif" alt="" usemap="#Map"/> </span> <map name="Map" id="Map"> <area shape="poly" coords="76,99,76,384,195,400,226,387,225,95,192,87" href="#" onclick="javascript:mapOpen(1); return false;" alt="Efficiency Technology" onfocus="this.blur()"/> <area shape="poly" coords="279,75,279,404,412,420,440,410,439,73,410,62" href="#" onclick="javascript:mapOpen(2); return false;" alt="Hybrid System" onfocus="this.blur()"/> <area shape="poly" coords="498,52,498,427,634,447,670,434,667,47,630,37" href="#" onclick="javascript:mapOpen(3); return false;" alt="Zero Emission" onfocus="this.blur()"/> </map> <span class="Step02"> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/btn-EcoT6-01.gif" alt=""usemap="#Map2"/> </span> <map name="Map2" id="Map2"> <area shape="poly" coords="16,90,17,351,123,367,152,354,153,89,129,80" href="#" onclick="javascript:mapOpen(1); return false;" alt="Efficiency Technology" onfocus="this.blur()"/> <area shape="poly" coords="204,68,206,372,322,386,353,377,352,66,321,58" href="#" onclick="javascript:mapOpen(2); return false;" alt="Hybrid System" onfocus="this.blur()"/> <area shape="poly" coords="404,47,404,395,529,409,559,400,560,42,529,33" href="#" onclick="javascript:mapOpen(3); return false;" alt="Zero Emission" onfocus="this.blur()"/> </map> <span class="Step03"> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/btn-EcoT3-01.gif" alt=""usemap="#Map3"/> </span> <map name="Map3" id="Map3"> <area shape="poly" coords="87,96,20,90,3,71,4,3,59,7,88,41" href="#" onclick="javascript:mapOpen(1); return false;" alt="Efficiency Technology" onfocus="this.blur()"/> <area shape="poly" coords="106,3,108,71,158,96,193,96,188,26,142,4" href="#" onclick="javascript:mapOpen(2); return false;" alt="Hybrid System" onfocus="this.blur()"/> <area shape="poly" coords="212,4,213,67,248,93,299,95,294,24,253,3" href="#" onclick="javascript:mapOpen(3); return false;" alt="Zero Emission" onfocus="this.blur()"/> </map> </div> <div class="EcoTcont02"> <div class="Part01" style="display:block"> <h3><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h3-EcoT980-01.gif" alt="PHASE1. Efficiency Technology "/></h3> <p> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-EcoT-980-02.gif" alt="Energy efficiency can be improved by applying the most advanced fuel economy technologies to normal combustion engines. Through these technologies, Kia Motors is reducing carbon emissions to contribute to the preservation of our environment."/> </p> <div><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-EcoT980-01.jpg" alt="1. AT Transmission (Multi-Speed) ??Low Friction Engine Oil ??Downsizing ISG (Idle Stop & Go) ??Turbo GDI ??Optimized Engine Cooling (Electronic Water Pump) DCT (Dual Clutch Transmission) 2. Light Body (High Tensile Strength Steel)3. Streamlined Design (Active Air Flap and Flat Underbody) 4. Low Rolling Resistance Tires "/></div> </div> <div class="Part02"> <div class="phase02Top"> <h3><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h3-EcoT980-02.gif" alt="PHASE2. Hybrid System" /></h3> <p> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-EcoT-980-03.gif" alt="A hybrid system maximizes engine efficiency while minimizing carbon emissions by combining a normal combustion engine with an electric motor. Hybrid vehicles provide a practical alternative in the current eco car market." /> </p> <div><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-EcoT980-02.jpg" alt="1. Nu 2.0 Engine for HEV A high-performing, orld-class engine exclusively developed for HEVs that features a number of advanced eco technologies.2. Electric Motor As an auxiliary power unit of the Optima (K5) Hybrid, the motor supplements power generated by the engine and charges the battery with the electrical energy generated when the brakes are applied.3. Parallel Hybrid System Independently developed by Kia Motors, the parallel hybrid system of the Optima (K5) Hybrid has a simple structure with the motor and the clutch placed between the engine and the transmission. The system offers a full electric mode to deliver excellent fuel economy and high performance." /></div> <div class="order"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-EcoT-980-04.gif" alt="異쒕컻 - 紐⑦꽣(?꾧린李⑤え?? - ?쒕룞 ???붿쭊 援щ룞 ?놁씠 紐⑦꽣留뚯쑝濡?援щ룞?섎ʼn, ?곕즺?뚮え媛 ?놁쑝硫??뺤닕 ??媛??二쇳뻾(??좏겕) - 紐⑦꽣(?꾧린李⑤え?? - ??좏겕 二쇳뻾 ???붿쭊 援щ룞 ?놁씠 紐⑦꽣留뚯쑝濡?援щ룞?섎ʼn, ?곕즺 ?뚮え媛 ?놁쑝硫??뺤닕 ??媛??二쇳뻾(怨좏넗?? - ?붿쭊+紐⑦꽣 - ?댁쟾?먯쓽 媛???붽뎄瑜??뚯븙?섏뿬 ?붿쭊???먮룞?쇰줈 ?쒕룞?섍퀬 ?붿쭊怨?紐⑦꽣 ?ъ슜???곸젅??遺꾨같?섏뿬 ?곗닔???곕퉬 ?쒓났 ??媛???깊뙋 - ?붿쭊+紐⑦꽣 - ?붿쭊怨?紐⑦꽣瑜??숈떆??援щ룞?섏뿬 媛??諛??깊뙋 ??媛뺣젰???뚯썙 ?쒓났 ???뺤냽二쇳뻾 - ?붿쭊 - ?붿쭊???⑥쑉??媛??醫뗭? 援ш컙?대ʼn, 諛고꽣由??붾웾????쓣 寃쎌슦 異⑹쟾 ??媛먯냽 - 異⑹쟾 - ?붿쭊???뺤??섍퀬, ?뚯깮 ?쒕룞 ?쒖뒪?쒖쓣 ?듯빐 ?쒕룞 ??諛쒖깮?섎뒗 ?먮꼫吏瑜??뚯닔?섏뿬 諛고꽣由щ? 異⑹쟾 ???뺤? - ?붿쭊?뺤? - ?뺤감 諛??좏샇?湲????붿쭊 諛?紐⑦꽣瑜??뺤??쒖폒 諛곗텧媛??諛??곕즺 ?뚮え ?놁쓬" /></div> </div> <div class="phase02Bot"> <h4><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h4-EcoT980-01.gif" alt="PHEV (Eco Technology)" /></h4> <p> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-EcoT-980-05.gif" alt="Building on the successful launch of HEVs, Kia Motors has increased battery capacity and is currently developing PHEVs, which enable full electric operation over an extended distance." /> </p> <div><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-EcoT980-03.jpg" alt="" /></div> </div> </div> <div class="Part03"> <div class="EcoZ01"> <h3><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h3-EcoT980-03.gif" alt="PHASE3. Zero Emission (Eco Technology)"/></h3> <p><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-EcoT-980-06.gif" alt="Kia Motors is securing independent technologies for zero emission vehicles like EVs and FCEVs that are powered by electric motors without internal combustion engines. The existing electric energy generation process creates pollutants that are released into the environment. "/></p> <div><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-EcoT980-04.jpg" alt="Zero Emission"/></div> </div> <div class="EcoZ02"> <h4><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h4-EcoT980-02.gif" alt="EV (Eco Technology)"/></h4> <p><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-EcoT-980-07.gif" alt="In pursuit of the ultimate goal of zero emissions, Kia Motors has established an EV mass production system based on its independent technology. "/></p> <ul> <li><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-EcoT-980-08_ev01.gif" alt="High Efficiency EV Motor The EV motor offers better fuel economy by improving efficiency and minimizing losses. Its maximum output of 50kw (68 HP) and maximum torque of 17.0kg?뛪(167N?뛪) are as powerful as those of gasoline engines. "/></li> <li><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-EcoT-980-08_ev02.gif" alt="Built-in Slow Charging System for Domestic Use The built-in slow charging system maximizes convenience by offering both fast charging at charging stations and easy charging at home. "/></li> <li><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-EcoT-980-08_ev03.gif" alt="Massive Lithium Ion Polymer Battery The lithium ion polymer battery improves efficiency while battery life has been enhanced thanks to low internal esistance and improved design and control that helps maintain optimal status when being charged or discharged. "/></li> <li><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-EcoT-980-08_ev04.gif" alt="7-inch AV Navigation System The 7-inch display screen provides a range of information, including the remaining driving distance. For the first time in Korea, information on nearby charging stations is included in the navigation system."/></li> </ul> <div> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-EcoT980-05.jpg" alt="Ray EV Motor Capacity : 50kW Battery Type : Lithium Ion Polymer Battery Capacity : 16.4kWh Charging Time : 6 hours (slow) or 25 minutes (fast) Driving Distance : 139km "/> </div> </div> <div class="EcoZ03"> <h4><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h4-EcoT980-03.gif" alt="FCEV (Eco Technology)"/></h4> <p><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-EcoT-980-08.gif" alt="Kia Motors??FCEVs (fuel cell electric vehicles) have already reached the performance level of vehicles with internal combustion engines, and their safety has been proven through fire and collision tests."/></p> <div class="midBox"> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-EcoT980-06.jpg" alt="Mohave FCEV Maximum Speed : 160km/h Driving Distance : 685km Motor Capacity : 110kW (Induction Motor) Lowest Engine Start Temperature : -20??"/> </div> <div> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-EcoT-980-09.gif" alt="Kia Motors has secured world-class competitiveness in the development of FCEV technologies, and is actively pursuing commercialization to become the global FCEV leader. "/> </div> </div> </div> </div> </div> <div class="EcoCont" style="display:none;"> <div class="EcoBitop"> <p><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-Eco-Be980-01.jpg" alt="Eco-friendly Kia Motors Kia Motors strives to produce cars that not only bring happiness to people but also protect the well-being of our planet."/></p> </div> <ul class="EcoBitap"> <li class="on"><a href="#"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/btn-tab-Be980-01-on.png" alt="01 Design"/></a></li> <li><a href="#"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/btn-tab-Be980-02-off.png" alt="02 Production"/></a></li> <li class="not320"><a href="#"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/btn-tab-Be980-03-off.png" alt="03 Distribution"/></a></li> <li><a href="#"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/btn-tab-Be980-04-off.png" alt="04 Disposal"/></a></li> </ul> <div class="EcoCecontArea"> <div class="EcoCecont01" style=""> <div class="left"> <h3><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h3-Eco-Be980-02.gif" alt="Green car production system"/></h3> <p> Design for Environment (DfE)<br/>Design fOr Recycling Optimizing System (DOROSY) </p> <h3 class="lasth3"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h3-Eco-Be980-03.gif" alt="Assessments to minimize environmental impact"/></h3> <p> Life Cycle Assessment (LCA): LCA is a quantitative assessment of a vehicle?셲 environmental impact throughout its lifecycle.<br/>Eco-efficiency: The eco-efficiency assessment aims to minimize our vehicles??environmental impact while creating high economic value. </p> <div class="mat10"> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Eco-Be980-02.gif" alt="Eco-efficiency"/> <p> Eco-efficency assessment : Economic value(sales revenue) Environment load (total amount if CO2 emissions and resource consumption) </p> </div> </div> <div class="right"> <h3 class="lasth3"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h3-Eco-Be980-04.gif" alt="Reducing harmful substances and using recuclable materials"/></h3> <div><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Eco-Be980-03.gif" alt="Toxic Chemicals Management System"/></div> <p> e-CMS (e-Chemical Management System): e-CMS uses data from the International Material Data System (IMDS) and manages information on chemical substances.<br/> RAIS-H (Recyclability Assessment Information System for Homologation): To identify and replace non-recyclable parts and materials at the design phase. </p> </div> </div> <div class="EcoCecont02" style="display:none;"> <div><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Eco-Be980-04.gif" alt="02 Production image"/></div> <div class="Botlefft"> <h3><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h3-Eco-Be980-05.gif" alt="In the past"/></h3> <p> The focus of the automotive industry was on proving cars with greater attractiveness, convenience and safety. Now, however, efforts are underway to develop cars that ensure the sustainability of the Earth. </p> </div> </div> <div class="EcoCecont03" style="display:none;"> <h3><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h3-Eco-Be980-06.gif" alt="RFID-based parts supply management"/></h3> <p> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Eco-Be980-05.gif" alt="03 Distribution image"/> </p> </div> <div class="EcoCecont04" style="display:none;"> <h3><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h3-Eco-Be980-01.gif" alt="End-of-life vehicle processing sequences"/></h3> <p>The end-of-life vehicle processing system consists of eight steps. The system is designed to run continuously and successively, so it is capable of handling large loads.</p> <div class="img-cont"> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Eco-Be980-01.gif" alt="04 Disposal image"/> </div> </div> </div> </div> <div class="EcoCont" style="display:none;"> <div class="EcoBitop"> <p><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-Eco-Act980-01.gif" alt="Environmentally Responsible Kia Motors Kia will pursue environmentally – positive economic activities and fulfill our social responsibility to contribute towards mankind?셲 happiness and a sustainable society."/></p> </div> <ul class="EcoActtap"> <li class="on"><a href="#"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/btn-tab-Act-01-on.png" alt="UNEP"/></a></li> <li><a href="#"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/btn-tab-Act-02-off.png" alt="EXPO 2012"/></a></li> </ul> <div class="EcoActcontArea"> <div> <div class="overBox"> <h3><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h3-Eco-Act980-01.gif" alt="Green Economy: Does it include YOU?"/></h3> <div class="fr"> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Eco-Act980-01.jpg" alt=""/> </div> <div class="fl"> <p> The 2012 theme for World Environment Day was Green Economy: Does it include you? In fact, the Green Economy is really something that is applicable all around you.<br/><br/> Kia Motors also share this thought with UNEP, so we decide to fulfill our vision as environmentally friendly company by donating Kia?셲 eco-friendly vehicles including Rio to UNEP WED challenge. Through continued exchanges and engagement with society, we strive to safeguard a sustainable future to realize sustained growth. </p> </div> </div> <div class="matImg"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Eco-Act980-02.jpg" alt=""/></div> <div class="overBox2"> <div class="fl"> <p> The UN Environment Programme defines the Green Economy as one that results in <strong>improved human well-being and social equity, while significantly reducing environmental risks and ecological scarcities.</strong><br/><br/> "Through participation in environmental partnerships such as with UNEP we aim to support steadfast efforts to solve global environmental challenges.<br/><br/> In 2012, ?쁆reen Economy??theme strongly resonated with our core environmental management objectives of achieving low carbon emissions, resource efficiency and placing the environment at the forefront of all our business activities.??br/> Soon-Nam Lee, Director of Overseas Marketing, Kia Motors Corporation </p> </div> <div class="fr"> <div class="#"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Eco-Act980-03.jpg" alt=""/></div> <p> On Feb 22, 2012 KIA Motors Donated Fuel-Efficient Cars for Global Competition to Mark WED and UNEP's 40th Anniversary. </p> </div> </div> <div class="#"><a href="http://www.unep.org/wed/WEDThatWas/2012/" target="_blank"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Eco-Act980-04.jpg" alt=""/></a></div> </div> <div style="display:none;"> <div id="flash_video"> <script type="text/javascript"> var Wwh = $(window).width(); if ((Wwh < 980) && (Wwh >= 640)) { SWFheight = 335 swfobject.embedSWF("http://www.kia.com/worldwide/Global/WSG/Eng/common/swf/expo_player.swf?filePath=expo.flv", "flash_video", '100%', SWFheight, "9.0.115", false, null, { "wmode": "transparent", "allowscriptaccess": "always" }, { "id": "flash_video" }); } else if ((Wwh < 640) && (Wwh > 0)) { SWFheight = 185; swfobject.embedSWF("http://www.kia.com/worldwide/Global/WSG/Eng/common/swf/expo_player.swf?filePath=expo.flv", "flash_video", '100%', SWFheight, "9.0.115", false, null, { "wmode": "transparent", "allowscriptaccess": "always" }, { "id": "flash_video" }); } else { SWFheight = 435; swfobject.embedSWF("http://www.kia.com/worldwide/Global/WSG/Eng/common/swf/expo_player.swf?filePath=expo.flv", "flash_video", '100%', SWFheight, "9.0.115", false, null, { "wmode": "transparent", "allowscriptaccess": "always" }, { "id": "flash_video" }); } </script> </div> <div class="Actreal"> <div class="ab"> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Eco-Act980-05.gif" alt=""/> </div> <div class="topBtn"> <p> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-Eco-Act980-02.gif" alt="Venue: New Port area in Yeosu, Korea Period: May 12 – August 12, 2012 Official Participants: 106 National"/> </p> <a href="http://eng.expo2012.kr/is/ps/unitybbs/bbs/selectBbsDetail.html?ispsBbsId=BBS001&ispsNttId=0000000001" target="_blank"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/btn-EcoAct980.gif" alt="Find out more"/></a> </div> <h4><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h4-Eco-Act980-01.gif" alt="The Living Ocean and Coast"/></h4> <p><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-Eco-Act980-03.gif" alt=" Diversity of Resources and Sustainable Activities"/></p> <p> The upcoming EXPO is a worldwide festival that has theme of ?쏷he Living Ocean and Coast?? The goal of the EXPO is to express why the ocean must be managed properly and how a health ocean is closely related to the survival of the human beings. </p> <h4><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h4-Eco-Act980-02.gif" alt="Kia Motors"/></h4> <p><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-Eco-Act980-04.gif" alt="With eco-friendly mindset"/></p> <p> Kia Motors has continued to be committed to its eco-friendly environmental management. The recent introductions including the creation of a hybrid midsize sedan called ?쁎ptima Hybrid??and the creation of an eco-friendly brand called ?쁄co Dynamics??show that the Kia Motors is committed to being an eco-friendly company. Kia motors, with its eco-friendly mindset, is striving to offer as much support as needed to ensure a successful EXPO 2012 Yeosu Korea. </p> </div> <div class="ImgArea"> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Eco-Act980-06.gif" alt=""/> </div> </div> </div> </div> </div> </div> <iframe id="inneriframe" width="10" height="10" style="display:none;">