As the hub of our global styling operations, the Namyang Design Center closely monitors international design trends to ensure that each new model encapsulates the core values of the brand.
From ideation, styling and prototyping to researching new materials, we continuously tweak the design process in our quest for design perfection. Our Design Center first opened in 1977 with the goal of studying the lifestyles of our customers in overseas markets in order to better understanding the latest design trends. The efforts of our Namyang Design Center are augmented by satellite design centers in the USA, Europe and Japan, which will ensure that we continue to create unique design concepts and further embellish our reputation as one of the world's leading automakers.
At all of our design centers, we are creating new customer experiences through research in various fields including industrial/visual design, aesthetics, philosophy, liberal arts, psychology, history, and artificial intelligence.