Global Design Network

Kia’s Design Center
Good design begins with hiring the best talent, equipping them with the latest tools and maintaining a work environment that  fosters creative thinking

Kia's Design

As the hub of our global styling operations, the Namyang Design Center closely monitors international design trends to ensure that each new model encapsulates the core values of the brand.

From ideation, styling and prototyping to researching new materials, we continuously tweak the design process in our quest for design perfection. Our Design Center first opened in 1977 with the goal of studying the lifestyles of our customers in overseas markets in order to better understanding the latest design trends. The efforts of our Namyang Design Center are augmented by satellite design centers in the USA, Europe and Japan, which will ensure that we continue to create unique design concepts and further embellish our reputation as one of the world's leading automakers.

At all of our design centers, we are creating new customer experiences through research in various fields including industrial/visual design, aesthetics, philosophy, liberal arts, psychology, history, and artificial intelligence.


 

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Kia Sorento

“Highest Ranked Midsize SUV in Initial Quality in the U.S.”
- The Kia Sorento received the lowest number of problems per 100 vehicles among midsize suvs in the proprietary J.D. Power 2015 U.S. Initial Quality Study.SM Study based on responses from 84,367 new-vehicle owners, measuring 244 models and measures opinions after 90 days of ownership.  Proprietary study results are based on experiences and perceptions of owners surveyed in February-May 2015.  Your experiences may vary.  Visit jdpower.com.

Kia Soul

“Highest Ranked Compact Multi-Purpose Vehicle in Initial Quality in the U.S.”
- The Kia Soul received the lowest number of problems per 100 vehicles among compact multi-purpose vehicles in the proprietary J.D. Power 2015 U.S. Initial Quality Study.SM Study based on responses from 84,367 new-vehicle owners, measuring 244 models and measures opinions after 90 days of ownership.  Proprietary study results are based on experiences and perceptions of owners surveyed in February-May 2015.  Your experiences may vary.  Visit jdpower.com.

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