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<span id="ctl00_ContentPlaceHolder1_lblContent"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="format-detection" content="telephone=no"/> <title>Web style Guide</title> <link type="text/css" rel="stylesheet" href="http://www.kia.com/worldwide/Global/WSG/Eng/common/css/Common.css" /> <link type="text/css" rel="stylesheet" href="http://www.kia.com/worldwide/Global/WSG/Eng/common/css/Content.css" /> <link type="text/css" rel="stylesheet" href="http://www.kia.com/worldwide/Global/WSG/Eng/common/css/Default.css" /> <script type="text/javascript" src="http://www.kia.com/worldwide/Global/WSG/Eng/common/js/jquery.js"></script> <script type="text/javascript" src="http://www.kia.com/worldwide/Global/WSG/Eng/common/js/swfobject.js"></script> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-33755498-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); function rsize() { var height = $('#inSun').height(); $('#inneriframe').attr('src', 'http://origin.kr.kia.com/AutoSize.html?height='+height); } </script> <!--[if IE 6]> <script src="http://www.kia.com/worldwide/Global/WSG/Eng/common/js/DD_belatedPNG.js"></script> <script type="text/javascript"> DD_belatedPNG.fix('img'); </script> <![endif]--> </head> <body onload='javascript:rsize();'> <div id="inSun"> <div class="content-body Design"> <div class="Dicont01"> <p><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-Design980-01.gif" alt="Kia?셲 design is not just about shapes, lines or surfaces. It is a sharing of unexpected new and pleasant experiences with the world?셲 customers."/></p> <div> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-01.jpg" alt=""/> </div> </div> <div class="Dicont02"> <h3><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h3-Design980-01.gif" alt="Awards & Accolades"/></h3> <div class="Award"> <ul> <li class="Top"> <a href="#" onclick="return false;" class="open"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award01.jpg" alt="Picanto iPad app"/></a> <span> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award01-on.png" alt="Picanto iPad app 2012 iF Communication design Award"/> <a href="#" onclick="return false;" class="Close"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/Btn-Close980.png" alt="Close"/></a> </span> </li> <li class="Top"> <a href="#" onclick="return false;" class="open"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award02.jpg" alt="Rio iPad app"/></a> <span> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award02-on.png" alt="Rio iPad app 2012 reddot Communication design Award Best of Best"/> <a href="#" onclick="return false;" class="Close"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/Btn-Close980.png" alt="Close"/></a> </span> </li> <li class="Top"> <a href="#" onclick="return false;" class="open"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award03.jpg" alt="Soul"/></a> <span> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award03-on.png" alt="Soul 2009 reddot Product Design Honorable Mention"/> <a href="#" onclick="return false;" class="Close"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/Btn-Close980.png" alt="Close"/></a> </span> </li> <li class="Top"> <a href="#" onclick="return false;" class="open"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award04.jpg" alt="Rio"/></a> <span> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award04-on.png" alt="Rio 2011 abc Design AwardWinner (Exterior) 2011 Good Design Award Winner 2012 reddot Product Design Award Winner"/> <a href="#" onclick="return false;" class="Close"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/Btn-Close980.png" alt="Close"/></a> </span> </li> <li> <a href="#" onclick="return false;" class="open"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award05.jpg" alt="Venga"/></a> <span> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award05-on.png" alt="Venga 2010 iF Product Design Award Winner 2010 reddot Product Design Award winner"/> <a href="#" onclick="return false;" class="Close"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/Btn-Close980.png" alt="Close"/></a> </span> </li> <li> <a href="#" onclick="return false;" class="open"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award06.jpg" alt="Sportage"/></a> <span> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award06-on.png" alt="Sportage 2011 iF Design Award Winner (Transportation) 2011 good Design Award Winner (Transportation) 2011 reddot Product Design Award Winner 2011 abc Design AwardWinner (Exterior)"/> <a href="#" onclick="return false;" class="Close"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/Btn-Close980.png" alt="Close"/></a> </span> </li> <li> <a href="#" onclick="return false;" class="open"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award07.jpg" alt="Optima"/></a> <span> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award07-on.png" alt="Optima 2012 iF Design Award Winner (Transportation) 2012 reddot Product Design Award Winner"/> <a href="#" onclick="return false;" class="Close"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/Btn-Close980.png" alt="Close"/></a> </span> </li> <li> <a href="#" onclick="return false;" class="open"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award08.jpg" alt="Picanto"/></a> <span> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award08-on.png" alt="Picanto 2012 iF Design Award Winner (Transportation) 2012 reddot Product Design Award Winner"/> <a href="#" onclick="return false;" class="Close"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/Btn-Close980.png" alt="Close"/></a> </span> </li> <li> <a href="#" onclick="return false;" class="open"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award09.jpg" alt="GT"/></a> <span> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award09-on.png" alt="GT GT 2012 abc Design Award Winner(Concept)"/> <a href="#" onclick="return false;" class="Close"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/Btn-Close980.png" alt="Close"/></a> </span> </li> <li> <a href="#" onclick="return false;" class="open"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award10.jpg" alt="cee?셝"/></a> <span> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award10-on.png" alt="cee?셝 2012 abc Design Award Winner (Exterior) 2012 abc Design Award Special Mention (Interior)"/> <a href="#" onclick="return false;" class="Close"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/Btn-Close980.png" alt="Close"/></a> </span> </li> <li> <a href="#" onclick="return false;" class="open"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award11.jpg" alt="Kia Motors"/></a> <span> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-Award11-on.png" alt="Kia Motors 2011 abc Design AwardBest of the Best"/> <a href="#" onclick="return false;" class="Close"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/Btn-Close980.png" alt="Close"/></a> </span> </li> </ul> </div> </div> <div class="Dicont03"> <div class="Dicont03Word"> <h3><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h3-Design980-02.gif" alt="Peter Schreyer"/></h3> <p> <strong><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-Design980-02.gif" alt="Design Makes a Brand"/></strong> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-Design980-03.gif" alt="Design plays an important role in communicating the brand with a customer. Through design, Kia will create a different beat in the automotive world."/> </p> </div> <div class="Clear clearCont01"> <div class="left"> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Design980-02.jpg" alt="CADENZA"/> </div> <div class="right"> <h3><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h3-Design980-03.gif" alt="Peter Schreyer Design Track Record"/></h3> <p> Peter Schreyer, commonly known as one of the world?셲 top 3 automotive designers along with the names like Chris Bangle of BMW, Walter De Silva of Audi, has been working with Kia as the chief design officer (CDO) since 2006. <br/><br/> Schreyer has work experience at Audi as its chief designer between 1994 and 2002. Audi?셲 TT and A6 is one of his significant designs showing innovative and sporty aspect of Audi. From 2002, Schreyer worked at VW as its chief designer. Schreyer won ?쁃esign Award of the Federal Republic of Germany??4 times, ?쁂hicago Good Design Award??twice. </p> </div> </div> <div class="Clear clearCont02"> <div class="left"> <h3><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h3-Design980-04.gif" alt="Kia?셲 Design Direction"/></h3> <p> Each element of a design should bear the ?쁝bsolute purity??in order to create the design as a whole. The ?쁲implicity??philosophy is at the core of Kia?셲 design language and works as the direction for building family-look of Kia.<br/><br/> Upcoming products will reflect vibrant, distinctive and reliable nature of Kia, consistently. Tiger-nose line and unique interior/exterior design will help you understand what Kia stands for, what makes us unique. </p> </div> <div class="right"> <h3><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h3-Design980-05.gif" alt="Interview Movie"/></h3> <div id="flash_Design"> <img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/none-flash2.jpg" alt=""/> </div> <script type="text/javascript"> SWFwidth = 280; SWFheight = 220; swfobject.embedSWF("http://www.kia.com/worldwide/Global/WSG/Eng/common/swf/peter/peter_flvPlayer.swf?contentURL=flv/future_0101_kor_interview_1.flv", "flash_Design", SWFwidth, SWFheight, "9.0.115", false, null, { "wmode": "transparent", "allowscriptaccess": "always" }, { "id": "flash_Design" }); </script> </div> </div> </div> <div class="Dicont04"> <div class="right"> <h3><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/h3-Design980-06.gif" alt="Kia?셲 Design Center"/></h3> <p class="midP"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-Design980-04.gif" alt="Good design begins with hiring the best talent, equipping them with the latest tools and maintaining a work environment that fosters creative thinking."/></p> <p> Our Design Center first opened in 1977 with the goal of studying the lifestyles of our customers in overseas markets in order to better understanding the latest design trends. The efforts of our Namyang Design Center are augmented by satellite design centers in the USA, Europe and Japan, which will ensure that we continue to create unique design concepts and further embellish our reputation as one of the world's leading automakers.<br/> At all of our design centers, we are creating new customer experiences through research in various fields including industrial/visual design, aesthetics, philosophy, liberal arts, psychology, history, and artificial intelligence. </p> </div> <div class="left"> <ul class="Vimg"> <li class="current"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-D980-01.gif" alt=""/></li> <li><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-D980-02.gif" alt=""/></li> <li><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-D980-03.gif" alt=""/></li> </ul> <ul class="thUl"> <li class="on"><a href="#" onclick="return false;"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Dthumb01.gif" alt=""/></a></li> <li><a href="#" onclick="return false;"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Dthumb02.gif" alt=""/></a></li> <li><a href="#" onclick="return false;"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/img-Dthumb03.gif" alt=""/></a></li> </ul> </div> </div> <div class="find-more"> <p><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/txt-Design980-05.gif" alt="To find out more contents of Kia Motors Design, please click the link to move to the Kia Motors global web page."/></p> <a href="http://www.kia.com/worldwide/experience-kia/design/global-design-network.aspx" target="_blank"><img src="http://www.kia.com/worldwide/Global/WSG/Eng/images/Corporate/btn-Findoutmore.gif" alt="Find out more"/></a> </div> </div> </div> <iframe id="inneriframe" width="10" height="10" style="display:none;">