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Kia Customer Loyalty Promotion

Kia Customer Loyalty Promotion 2012 On purpose of building a strong bond with customers in overseas and differentiating Kia’s service, Kia Motors Co. held Kia Customer Loyalty Promotion  in line with Family-like Care to pursue Kia’s customer-first strategy.

In order to select lucky winners, overseas distributors developed their own event such as essay competition, photo contest and test drive via various channel. Those invitees had stayed in Korea for 5 days and enjoyed corporate facility tours and Korea cultural experiences as well.

Kia-experience-kia-After-sales-Customer-loyalty-promotion-02
  • Facebook
  • Twitter
  • Webpage
  • Newspaper
  • Email/DM
  • Sales
  • Service
  • Online PR
  • Public online vote
  • Random draw
  • Kia Headquarter / Factory tour
  • City tour
  • Cultural experience

※ Detailed events may change depending on market situations

A series of such activities shall play a pivotal role in enabling Kia to better satisfy customers and improve brand awareness.


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