Corporate News

Kia Soul red dot award 2014

- Stylish compact SUV repeats success of first-generation Soul model with a second prestigious design award
- New model has already received the 2014 ‘iF design’ award
- All-new model on a new platform retains iconic appearance and character

(SEOUL) March 24, 2014 – The all-new Kia Soul has been awarded a prestigious ‘red dot’ design award*, following in the footsteps of its stylish first-generation predecessor.

With its upright, confident posture, broad shoulders, iconic window shape and SUV ground clearance, the second-generation Soul was crowned winner in the 2014 ‘Product Design’ category by the red dot jury, the same award earned by the original Soul in 2009.

This is the second major design award for the new Soul, following its success in the highly respected ‘iF design awards’ only few weeks ago.

The new Kia Soul was created by the Kia design team under the supervision of Peter Schreyer, President and Chief Design Officer of Kia Motors Corporation and Hyundai Motor Group. Schreyer was also responsible for the design of the original model, which was the first Korean car to receive a red dot design award in 2009. This first accolade was followed by numerous other red dot awards, and the new Kia Soul is the eleventh Kia model to receive the prestigious prize.

Peter Schreyer commented, “I am particularly pleased with this second red dot design award for the Kia Soul. When the first-generation model launched, the award played a key role in bringing the Kia Soul and Kia’s distinctive design language to the attention of a wider audience.

“The great challenge we faced when designing the second-generation model was to preserve the strong, individual character of the Kia Soul and, at the same time, give the design new impulses. Our design team has performed this task impressively. The new Kia Soul is a lot more mature and ‘adult’ in appearance, and the bold, distinctive personality of this model is highlighted even more.”

The design of Kia’s second-generation Soul is inspired by the Kia Track’ster concept shown at the 2012 Chicago Auto Show. Similar to the concept, the production model features a large trapezoidal lower air intake, low fog lights pushed to the edges of the front bumper, Kia’s signature ‘tiger-nose’ grille and the avant-garde design of the rear with the unique ‘floating’ body-coloured panel on the tailgate.

The high quality comfort of the interior significantly enhances the appeal of the second-generation model.

Premium comfort and two-tone body colors
In addition to its stylish design, the interior of the compact SUV is characterized by high quality materials, including greater use of soft-touch materials, and new premium comfort elements, including ventilated front seats, heated seats in the front and rear, electrically-adjustable driver’s seat, heated steering wheel, 8-inch satellite navigation and Infinity® Premium sound system (depending on country, trim level and optional equipment).

The new Soul is also the first Kia available with two-tone body colors (with an optional contrasting roof). Continuing the trend set by the first-generation model, extensive customization options are also available to customers.

Editor’s notes:
* ‘red dot award’: seal of quality in product design
The ‘red dot award: product design’ is one of the world’s major design competitions and has been held by the Design Centre of North Rhine-Westphalia since 1955. This year, 1,816 companies from 53 countries entered a total of 4,815 products. An international jury of 40 respected design experts judged the products according to criteria such as degree of innovation, functionality, ergonomics, durability, ecological compatibility and self-explanatory quality. In addition to ‘product design’, the red dot award is conferred in the categories of ‘communication design’ and ‘design concept’. The awards will be presented to the winners at the red dot gala on 7 July 2014 at the Alvar Aalto-designed opera house in Essen.

Kia Motors Corporation ( – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year are produced in 10 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 150 countries. Kia today has around 48,000 employees worldwide and annual revenues of over US$43 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.
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