(SEOUL) March 10, 2014 – Kia Motors Corporation announced today its global sales figures (export sales, domestic sales and sales from overseas plants) for passenger cars, recreational vehicles (RVs) and commercial vehicles for February 2014, recording a total of 208,603 units sold. This figure represents a 5.5% year-on-year increase.
In February, Kia posted year-on-year sales increases in China, Korea, General Markets* and Europe* of 18.2% (45,704 units sold); 6.4% (35,000 units sold), 2.4% (41,620 units sold) and 2.0% (40,675 units sold), respectively. Meanwhile, February sales in North America decreased by -0.1% (45,604 units sold).
Cumulatively, through the first two months of 2014, Kia’s global sales have increased by 4.0% year-on-year to reach 425,209 units. China, General Markets*, Europe* and North America have experienced cumulative gains to date in 2014 of 12.4% (108,150 units sold), 2.4% (81,793 units sold), 2.4% (79,768 units sold) and 1.0% (86,498 units sold), respectively.
Kia’s bestselling model in overseas markets for the month of February was the B-segment Rio (known as ‘K2’ in China) with 35,480 units sold. The Sportage compact CUV was the second best seller with 31,084 units delivered, while the C-segment Cerato (known as ‘Forte’ or ‘K3’ in some markets), Optima D-segment sedan and Sorento mid-size CUV followed with 30,326, 18,346 and 13,974 units sold, respectively.
* ‘General markets’ include the regions of Central and South America, the Caribbean, Asia (excluding China and Korea), the Pacific, Middle East and Africa. ‘Europe’ includes both Western and Eastern European markets.
Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year are produced in 10 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 150 countries. Kia today has around 48,000 employees worldwide and annual revenues of over US$43 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.