(SEOUL) January 13, 2014 -- Kia Motors America (KMA) is proud to announce that Road & Travel Magazine (RTM) has named the 2014 Kia Cadenza as the International Car of the Year (ICOTY) at the 2014 North American International Auto Show (NAIAS) in Detroit. The all-new 2014 Cadenza’s stunning design combined with premium amenities and impressive value propelled the Kia brand into the premium sedan segment, and the ICOTY award adds to the growing list of accolades the Cadenza has earned since its launch in early 2013. The award marks back-to-back victories for Kia as the 2013 Optima mid-size sedan was honored by RTM with the ICOTY award last year.
“This year marks Kia’s 20th anniversary in the U.S. market, and in that time, we have become known for taking bold steps. The 2014 Cadenza is another leap forward for the brand and has brought new and affluent customers into our retailers, people who had never considered Kia before,” said Michael Sprague, executive vice president of marketing & communications, KMA. “To win the prestigious ICOTY award two years running is a clear indication that our products continue to offer a world-class balance of design, amenities and value for today’s discerning car buyers.”
RTM presents two “Of the Year” awards annually; one for car of the year and one for truck. In addition to product attributes such as style, comfort and performance, the awards also consider how well the brand connects emotionally with the consumer through its marketing efforts. The winners are chosen by the ICOTY jury, which consists of nationally renowned automotive journalists from respected publications such as Consumer Guide® Automotive MSN Autos, New Car News Syndicate and RTM.
“The Kia Cadenza wins in this category for a variety of reasons, including Kia's remarkable effort to emerge in the entry-lux category,” said Courtney Caldwell, editor-in-chief of Road & Travel Magazine. “Overall, the car is beautiful and affordable, making upscale style and performance attainable to mid-America. We applaud Kia's rapid rise from underdog to unbelievable!”
The ICOTY award is the most recent in a string of accolades the 2014 Cadenza has received. Just a few months ago, the Cadenza took top honors in Motor Trend Magazine’s full-size sedan comparison test and was named to the 2014 North American Car of the Year short list.
About Kia Motors Corporation
Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year are produced in nine manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 150 countries. Kia today has over 47,000 employees worldwide and annual revenues of US$42 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.
For global media information, including photography and video, visit http://kia.synapticdigital.com. To receive custom email notifications for press releases the moment they are published, subscribe at http://bit.ly/166ZYta.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA proudly serves as the "Official Automotive Partner" of the NBA and LPGA and surpassed the 500,000 annual sales mark for the second consecutive year in 2013 following the launch of seven all-new or significantly redesigned vehicles. KMA offers a complete line of vehicles, including the rear-drive K900 flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door sub-compacts and the Sedona minivan, through a network of more than 765 dealers across the United States. Kia’s U.S. manufacturing plant in West Point, Georgia builds the Optima* and Sorento* and is responsible for the creation of more than 14,000 plant and supplier jobs.
Information about KMA and its full vehicle line-up is available at www.kia.com. For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced parts.