- Avicii, M.I.A, Earl Sweatshirt and Tyler the Creator added to previously announced performances from Eminem, Lady Gaga and Arcade Fire
(SEOUL) October 22, 2013 – YouTube in partnership with Kia Motors Corporation announced today nominations for the first ever YouTube Music Awards, a global event culminating in a live show from New York City on Sunday, November 3. Six categories, including Video, Artist, and YouTube Phenomenon of the Year, are now open for voting to fans around the world.
The lineup of top performers at the YouTube Music Awards continues to grow. Avicii, M.I.A., Earl Sweatshirt, and Tyler the Creator join previously announced acts Eminem, Lady Gaga, and Arcade Fire for the live show, with YouTube sensations Lindsey Stirling and CDZA also on tap to perform. Actor and musician Jason Schwartzman is joined by comedian and musician Reggie Watts to host this live event presented in partnership with Kia Motors Corporation. Music video visionary Spike Jonze is creative director, with executive producers VICE Media and Sunset
Nominations for the YouTube Music Awards have been determined based on YouTube data over the last 12 months, with nominees representing the artists and videos with the highest levels of YouTube fan engagement, including views, likes, shares, comments, and subscriptions.
Fans can now vote to determine the winners of each nomination category by visiting
youtube.com/musicawards or searching “YTMA” on YouTube, and sharing the official YouTube Music Awards nomination videos across Google+, Twitter and Facebook.
The six nomination categories and nominees for this year’s YouTube Music Awards are:
Video of the Year: Honoring the world’s most loved music videos, these nominees
represent the videos with the most fan engagement on YouTube over the last year.
• Barack Obama vs Mitt Romney. Epic Rap Battles Of History
• Demi Lovato Heart Attack
• Girls' Generation I
• Got A Boy
• Justin Bieber (feat. Nicki Minaj) Beauty And A Beat
• Lady Gaga Applause
• Macklemore & Ryan Lewis (feat. Mary Lambert) Same Love
• Miley Cyrus We Can't Stop
• One Direction Best Song Ever PSY Gentleman
• Selena Gomez Come & Get It
Artist of the Year: Honoring YouTube’s most loved acts, nominees represent the most watched, shared, liked, and subscribed to artists over the last year.
• Justin Bieber
• Katy Perry
• Macklemore & Ryan Lewis
• Nicki Minaj
• One Direction
• Taylor Swift
Response of the Year: Honoring the best fan remix, parody or response video, these nominees represent the top “unofficial” fan videos on YouTube based on the videos fans watched, shared or liked.
• Boyce Avenue (feat. Fifth Harmony) Mirrors
• Jayesslee Gangnam Style
• Lindsey Stirling and Pentatonix Radioactive
• ThePianoGuys Titanium / Pavane
• Walk Off the Earth (feat. KRNFX) I Knew You Were Trouble
YouTube Phenomenon: Recognizing the YouTube trends that the world could not get enough of, nominees are based on the songs that generated the most fan videos.
• Gangnam Style
• Harlem Shake
• I Knew You Were Trouble
• Thrift Shop
YouTube Breakthrough: Honoring music’s breakout new acts, nominees represent the artists who experienced the biggest growth in views and subscribers over the last year.
• Kendrick Lamar
• Macklemore & Ryan Lewis
• Naughty Boy
Innovation: Recognizing the groundbreaking creativity of music videos on YouTube,
these nominees were selected by an international panel of artists and creators to
represent the most creative and innovative videos from the last 12 months.
• Anamanaguchi ENDLESS FANTASY
• Atoms For Peace Ingenue
• Bat For Lashes Lilies
• DeStorm See Me Standing
• Toro Y Moi "Say That"
In the run up to the YouTube Music Awards, five music events will be streamed from around the world on YouTube, culminating in the live awards celebration at Pier 36 in New York City. The shows from Seoul, Tokyo, Moscow, London and Rio will kick off at 5am ET on November 3rd, and fans can tune in at youtube.com/YouTube.
About Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year are produced in nine manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 150 countries. Kia today has over 47,000 employees worldwide and annual revenues of US$42 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.
About YouTube – YouTube is the world's most popular online video community allowing more than a billion people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, Calif., and is a subsidiary of Google Inc.