Corporate News

Date
2013-09-25
File
Title
Redesigned 2014 Kia Sorento earns 5-Star safety rating from U.S. Government

- 5-Star rating enhances Sorento’s overall value proposition
- Long list of standard safety features allow Sorento to achieve high scores across all categories
- Popular crossover scores highest possible ratings in frontal and side impact crash tests

(SEOUL) September 25, 2013 – Kia Motors America’s (KMA) top-selling CUV, the redesigned 2014 Sorento, has earned the highest possible overall safety rating – five stars – from the National Highway Traffic Safety Administration (NHTSA). The new Sorento was recognized for its outstanding performance in frontal and side impact crash tests, as well as high marks in rollover testing.

“Built on an all-new platform, the redesigned Sorento utilizes Kia’s advanced safety equipment and technologies to provide a high level of occupant protection for drivers and their families as measured by the U.S. government,” said Orth Hedrick, executive director, product planning, KMA. “Already a compelling entry in the compact CUV category, earning a 5-Star rating from NHTSA makes the Sorento an even stronger contender within its segment while underscoring Kia’s overall commitment to delivering safety and exceptional value to our customers.”

In addition to NHTSA’s 5-Star rating, the 2014 Sorento has also been named a Top Safety Pick by the Insurance Institute for Highway Safety (IIHS). It is built at Kia’s manufacturing facility in West Point, Georgia and is available in four trim levels.

The 2014 Sorento is no mere mid-cycle refresh. It rides on an all-new platform and suspension system, and offers a new V6 engine and more passenger room as well as a new top-of-the-line trim level known as the SX Limited. From a styling perspective, redesigned front and rear fascias incorporate new lighting elements, the 17-inch and 18-inch alloy wheels have been redesigned and a larger 19-inch alloy wheel is offered on the SX as well as the all-new SX Limited.

Inside, the center rack, gear shift, instrument clusters, and soft-touch surfaces all feature a redesigned look. Other available features now include second row sliding sunshades and heated front seats, panoramic sunroof, a programmable powered lift gate, heated second row seat bottoms, and more. The 2014 Sorento was the first Kia vehicle to offer the next generation voice-activated telematics system, UVO eServices.

Editors’ Notes:

Vehicle specifications and features mentioned in this release are for the US market.

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Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year are produced in nine manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 150 countries. Kia today has over 47,000 employees worldwide and annual revenues of US$42 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.
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