- 198 passenger cars for FIFA and FIFA Confederations Cup 2013 delegates and officials from all over the world
- Part of on-going tournament promotion in conjunction with FIFA Confederations Cup 2013
(SEOUL) May 31, 2013 -- Kia Motors Corporation announced that it will provide 198 passenger cars to ensure efficient and smooth transportation during theFIFA Confederations Cup 2013 in host country Brazil, and to fulfill its role as a FIFA Partner and official automobile of the FIFA Confederations Cup 2013 (in conjunction with its sister company Hyundai Motor Company). Kia is supplying numerous models as official tournament vehicles, such as its Cadenza and Optima passenger sedans; Sportage, Sorento and Mohave sport utility vehicles; and Carnival (known as ‘Sedona’ in some markets) multipurpose vehicle.
The FIFA Confederations Cup is scheduled to kick off on June 15th in Brasilia with the champion to be crowned on 30 June in Rio de Janeiro. The matches will take place throughout six cities in Brazil (Brasilia, Rio de Janeiro, Fortaleza, Belo Horizonte, Salvador and Recife).
“The vehicle handover is a vital part of the preparation for the FIFA Confederations Cup 2013 and we are pleased to have such a globally recognized automotive brand provide us with stylish, reliable and comfortable vehicles to safely transport our FIFA officials, VIPs and others,” said Jay Neuhaus, Head of FIFA Marketing Brazil.
Yong-Kew Park, president of Kia Motors’ Central & South America regional headquarters, enthusiastically expressed, “Kia Motors is a proud supporter of football and we are excited to play an integral role in the successful coordination of FIFA Confederations Cup 2013. We believe that connecting with the world through its most watched sport will not only raise the profile of the Kia brand, but also demonstrate its vibrant, distinctive and reliable identity and attributes.”
In line with FIFA Confederations Cup 2013, Kia has introduced several activities for customers all around the world to increase their enjoyment of the tournament. The five-a-side “Kia Champ into the Arena” invites amateur football talents from all over the world to compete against each other while providing the opportunity to witness an exciting FIFA Confederations Cup 2013 semi-final match. In addition, Kia provides an opportunity for football fans to experience the Brazilian atmosphere and attend a FIFA Confederations Cup 2013 semi-final match through “Kia Lucky Drive to Brazil.”
Kia Motors is also a FIFA Partner in conjunction with Hyundai Motors, and will sponsor the 2014, 2018 and 2022 FIFA World Cups.
Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year are produced in nine manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 150 countries. Kia today has over 47,000 employees worldwide and annual revenues of US$42 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.