- 408,822 Kia vehicles sold globally through February for 4.5% cumulative year-on-year gain
- February sales in Europe, General Markets and China post year-on-year sales growth of 3.1%, 2.9% and 1.7%, respectively
(SEOUL) March 7, 2013 -- Kia Motors Corporation announced today its global sales figures (export sales, domestic sales and sales from overseas plants) for passenger cars, recreational vehicles (RVs) and commercial vehicles through February 2013, recording a total of 408,822 units sold. This figure represents a 4.5% year-on-year increase for the first two months of 2013.
In February, Kia posted a year-on-year sales increase in Europe of 3.1% (39,861 units sold) along with positive gains in General Markets* of 2.9% (40,647 units sold) and China of 1.7% (38,660 units sold). North America and Kia’s domestic market of Korea had a year-on-year sales decreases of 8.1% (45,666 units sold) and 17.8% (32,900 units sold), respectively.
Cumulatively, through the first two months of 2013, Kia’s global sales have increased by 4.5% year-on-year to reach 408,822 units. China experienced the highest cumulative gain to date in 2013 of 26.1% (96,235 units sold), followed by Europe and General Markets with 4.6% (77,920 units sold) and 3.5% (79,876 units sold), respectively. Korea and North America experienced cumulative decreases of 6.8% (69,150 units sold) and 3.7% (85,641 units sold), correspondingly.
Kia’s bestselling model in overseas markets for the month of February was the B-segment Rio (known as ‘K2’ in China) with 34,831 units sold. The C-segment Cerato (known as ‘Forte’ in some markets) was the second best seller with 27,579 units delivered, while the Sportage compact CUV, Optima D-segment sedan and Sorento mid-size CUV followed with 25,979, 20,157 and 14,727 units sold, respectively.
* ‘General markets’ include the regions of Central and South America, the Caribbean, Asia (excluding China and Korea), the Pacific, Middle East and Africa. ‘Europe’ includes both Western and Eastern European markets.
Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year are produced in nine manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 150 countries. Kia today has over 47,000 employees worldwide and annual revenues of US$42 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.