- Optima recognized for distinctive design, advanced technology and unmatched value
- Kia Optima receives more positive reactions from the ICOTY jury than any other vehicle nominated
- ICOTY honor adds to Optima’s long list of accolades
(SEOUL) January 15, 2013 -- Kia Motors America (KMA) is proud to announce that Road & Travel Magazine has named the 2013 Kia Optima as the International Car of the Year at the 2013 North American International Auto Show (NAIAS) in Detroit. Completely redesigned for the 2011 model year, the Optima’s stunning design combined with modern amenities and impressive value propelled the mid-size sedan to becoming the top-selling Kia vehicle in 2012.
“We are thrilled that our best-selling Optima has earned the distinction of being named International Car of the Year by Road & Travel Magazine, further elevating its status in the midsize segment," said Michael Sprague, executive vice president of marketing and communications, KMA. "The Optima continues to attract new customers to the Kia brand by offering an impressive combination of design, performance, comfort and technology. All of this while still maintaining Kia’s unmatched value proposition."
Road & Travel Magazine gives 10 ICOTY awards to new or existing model year vehicles with significant and/or impressive improvements. These awards are based on the emotional connection between the consumer and vehicle. The winners are chosen by the ICOTY jury, which consists of nationally renowned automotive journalists from respected publications such as MSN Autos, Car and Driver and Consumer Guide® Automotive.
“The Kia Optima rose to the top of the list as the most emotionally compelling vehicle above all others,” said Courtney Caldwell, Road and Travel Magazine’s Editor-in-Chief. “Its functional yet sleek design as well as advanced features intertwines effortlessly with consumer lifestyles on many levels, qualities we look for when considering contenders for the ICOTY awards.”
In addition to this prestigious accolade, the Optima has earned a number of awards including being named the 2012 "Best New Car Value" award from Kiplinger's Personal Finance, "Sedan of the Year" by Autobytel.com, one of the "Top Drives for 2012" by the Boston Globe and a "Best Buy" by Consumers Digest.
Photo caption: (from left to right) Michael Sprague, executive vice president of marketing & communications, Kia Motors America; Courtney Caldwell, editor-in-chief Road and Travel Magazine; Mike Martini, president, Consumer OE, Bridgestone Americas
Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year are produced in 15 manufacturing and assembly operations in ten countries which are then sold and serviced through a network of distributors and dealers covering 149 countries. Kia today has over 47,000 employees worldwide and annual revenues of US$39 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.
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