- Striking all-electric concept car makes world debut at Seoul Motor Show
- Kia Naimo expresses sophistication through simplicity of design
- B-segment electric utility vehicle combines Korean heritage with high-tech innovations
(SEOUL) March 31, 2011 – Making its world premiere at the Seoul Motor Show today (Thursday), the Kia Naimo electric concept car
combines Korean heritage with innovative modern features.
Taking its name from the Korean word “Ne-mo”, (pronounced ‘Neh-mo’, meaning ‘square shape’), the Naimo electric crossover utility
vehicle (CUV) was conceived by Kia’s international design team in Seoul, and is characterized principally by its simple lines and solid, muscular stance.
The uncomplicated overall design is accentuated by a number of striking key details, such as the wraparound windscreen and asymmetric sunroof design, and the front and rear dot-style LED head- and positioning-lamps. This juxtaposition of simple and complex is a
common trait of many traditional Korean arts and crafts. Asian Celadon-style pottery, in particular, was a major influence on the car’s
styling – with the pottery’s asymmetric form lending itself to the sunroof design, and the typical jade coloring giving Naimo its unique
Kia’s design team also made use of innovative technology features to give the car a premium feel and to ensure the car’s exterior remained uncluttered. For example, Naimo has no traditional wiper blade on the windscreen – instead it employs a high-intensity air jet at
the base of the windscreen that performs an ‘air wiper’ function. Conventional door mirrors have also been replaced with miniature cameras installed in the A-pillars.
Naimo’s interior was designed to evoke a strong sense of tranquility and features hand-crafted materials throughout. Korean oak is
used to trim the interior door panels and the entire interior floor, Korean “Han-ji” paper is used for the head lining. Alongside these
traditional elements sit modern features such as a TOLED (transparent organic light emitting diode) storming display instrument panel and full device connectivity.
“Naimo is a perfect balance of innovation, high-tech and Korean tradition. It was heavily inspired by the purity and grace of traditional
Korean arts and crafts, but combines this with cutting edge technologies to deliver a truly premium experience,” comments Kia Motors’ Chief Design Officer, Peter Schreyer.
The third electric vehicle design to be unveiled by Kia Motors Corporation in a year, the 3.9-meter long Naimo concept explores the
practicalities of introducing a zero-emissions, five-door, four-seater city car into a future niche market.
Measuring 3,890 mm in length, the Naimo’s generous wheelbase, width and height (2,647, 1,844 and 1,589 mm respectively) – plus
the short overhangs which place a wheel at each corner – ensure that the cabin provides exceptional head, leg and shoulder room
for the occupants.
The concept car has no B-pillars and features rear-hinged rear doors to maximize easy access to the cabin, and a three-way split
opening trunk, allows versatile access to the load bay for varying luggage sizes.
Power comes from a PMSM (Permanent Magnet Synchronous Motor) electric motor with a maximum output of 80 kW (109 ps) and maximum torque of 280 Nm, enabling Naimo to reach a top speed of 150 kph (93 mph).
A twin-pack 27 kWh battery is located under the trunk floor and uses innovative LiPoly (Lithium Ion Polymer) technology that offers
numerous advantages over other battery types. Equipped with this battery, Naimo provides a driving range of 200 km (124 miles) on a single charge. To enhance range, the showcar is fitted with special low-drag 20-inch diameter alloy wheels.
Under the quick recharging cycle (50 kW) the Naimo’s battery can be recharged to 80 percent of its capacity within 25 minutes. Under the normal cycle (3.3 kW), 100 percent power is attained after five and a half hours.
Naimo will join Kia’s growing test fleet of hybrid, electric and fuel-cell vehicles being extensively driven in widely varying conditions
to develop future production models with zero or significantly reduced emissions.
Venga and POP pointed the electric way ahead
Also making their presence felt on Kia’s Seoul Motor Show stand will be the Venga and POP electric concepts unveiled by Kia last year at major international motor shows in Europe – the Venga at Geneva and the POP at Paris.
The Venga EV concept car was the same size as Kia’s regular B-segment MPV and feature an electric powertrain placed within the
existing engine bay and a twin-pack 24 kWh battery located under the trunk floor.
Unconventional features of the POP – its side-window design, dot-pattern head and taillights, back-lit front grille, full-length glass roof,
and simplistic looking wheels – all point to inspiration from outside the usual automotive spheres, such as gliders and high-speed
Inside, the purple color scheme creates a calm and peaceful environment within the space-ship like three-seater cabin. Behind the
front bench seat, the single rear seat is positioned at an offset angle, resulting in remarkable legroom for a 1,740 mm wide car with a wheelbase of just 2,055 mm.
Editor’s note: High resolution images of the Kia Naimo concept car can be downloaded from www.kia-buzz.com.
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's
oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier
automotive brands. Over 2.1 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 44,000 employees worldwide and annual revenues of over US$20 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous