Guided by our brand slogan “The Power to Surprise”, Kia Motors is dedicated to providing customers with products and services that exceed expectations, and the year 2013 was full of surprising new achievements.
In 2013, we once again toppled our previous year’s best-ever global sales record by delivering 2.75 million vehicles. Kia has also experienced dramatic qualitative improvement to the brand, moving ahead four places in 2013 to 83rd place on Interbrand’s list of global top 100 brands. We also debuted in 37th place on Interbrand’s list of the 50 Best Global Green Brands 2013.
This year, we will continue to surprise our customers with amazing new vehicles such as next generation versions of the Sorento and Carnival (Sedona) and will keep our mission to shape the future of sustainability by introducing the Soul EV and upgraded version of the Optima Hybrid.
In particular, the Soul EV will be central to our efforts to lessen Kia’s environmental impact even further in future. This is an exciting product launch as we work towards ever more sustainable forms of mobility.
As renowned management consultant, educator, and author, Peter Drucker, once said, “there is no business without a customer”, we at Kia will strive to provide customer-centric sales and service activities to deliver coherent messages via integrated marketing communications.
I thank all of your ongoing encouragement and interest in the Kia brand and, on behalf of our global Kia employees, I look forward to meeting the needs and expectations of our customers in the year to come.
Hyoung-Keun (Hank) Lee is Vice Chairman and CEO of Kia Motors Corporation. In his current role, Mr. Lee is the highest ranking Kia executive and oversees the company’s global operations from sales, marketing and after sales service to corporate planning, production and labor management.