Guided by our brand slogan “The Power to Surprise,” Kia Motors is dedicated to providing customers with products and services that exceed expectations,and the year 2012 was full of surprising new achievements.
In 2012, we once again toppled our previous year’s best-ever global sales record by delivering 2.72 million vehicles. Kia has also experienced dramatic qualitative improvement to the brand. Kia Motors entered the ranks of the world’s top 100 global brands according to Interbrand’s Top 100 Best Global Brands list,debuting in 87th place with brand value of US$4.1 billion.
This year, we will continue to surprise our customers by launching amazing new vehicles such as next generation versions of the Carens, Cerato (Forte) and Soul,in addition to upgraded versions of the Cadenza and Optima.
With a strengthened model line-up, 2013 will be a year of consolidation with focus on qualitative growth in all areas of the Kia business as the global automotive industry enters a period of market instability.
As renowned management consultant, educator, and author, Peter Drucker,once said, “there is no business without a customer,” we at Kia will strive to provide customer-centric sales and service activities to deliver coherent messages via integrated marketing communications.
I thank all of your ongoing encouragement and interest in the Kia brand and,on behalf of our global Kia employees, I look forward to meeting the needs and expectations of our customers in the year to come.
Hyoung-Keun (Hank) Lee is Vice Chairman and CEO of Kia Motors Corporation. In his current role, Mr. Lee is the highest ranking Kia executive and oversees the company’s global operations from sales, marketing and after sales service to corporate planning, production and labor management.
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