Along with the Hyundai Motor Group, Kia Motors refurbished our corporate philosophy comprised of management philosophy, vision, and core values in early 2011. The revamped corporate philosophy delineates the values and standards we have long upheld and details the organizational culture and goals toward which we strive. Even as times and circumstances change, everyone at Kia Motors will share the same ideals and values and work toward the same goals.

Management Philosophy

Creating a new future and realizing humanity’s dreams by thinking creatively and tackling challenges head on

A business management philosophy outlines its reason for being serving as a fundamental guideline that shapes employees mindset and behavior. The following three keywords sum up Kia’s management philosophy: full accountability, realizing potential, and practicing humanity. These key values are encapsulated in a single sentence: ‘Creating a new future and realizing humanity’s dreams by thinking creatively and tackling challenges head on.’

Unlimited Sense ofResponsibility + Realization of Possibilities + Respect for Mankind

Vision

Group Together for a better future

Together for a better future

In 2011, Hyundai Motor Group established a new corporate vision

‘Respecting people and practicing environmental management to maximize value creation and pursue balanced and shared growth with stakeholders.’
All subsidiaries will cooperate to fulfill this vision and turn Hyundai Motor Group into a top-tier global automotive group that provides customers with new value.
With the greater value we create by pooling our competencies, we will strengthen the soundness of partner firms and local communities and while contributing to the sustainability of humankind.

Automobile Business Lifetime partner in automobiles and beyond

Lifetime partner in automobiles and beyond

Under the Group-level corporate vision are detailed vision statements by key business area. For the automobile business, the vision statement is ‘Providing a new space that makes life more convenient and enjoyable by realizing superlative mobility based on innovative people-oriented, eco-friendly technologies and comprehensive services.’
Kia Motors will offer products and services that befit this vision of turning cars from mere modes of transport into new lifestyle spaces.

Core Values

Customer / Challenge / Collaboration / People / Globality

The core values comprise the code of conduct for employees and the organization at large. They also represent the corporate culture we strive for and the promise we make to ourselves and stakeholders. We become one by sharing the same values and applying them consistently in our decision making processes. Kia Motors will tackle challenges head on through mutual cooperation and respect while fulfilling our pledges and embracing talent and diversity to build a distinct corporate culture.

customer

We promote a customer-driven corporate culture by providing the best quality and impeccable service with all values centered on our customers.

challenge

We refuse to be complacent, embrace every opportunity for greater challenge, and are confident in achieving our goals with unwavering passion and ingenious thinking.

collaboration

We create synergy through a sense of “togetherness” that is fostered by mutual communication and cooperation within the company and with out business partners.

people

We believe the future of our organization lies in the hearts and capabilities if individual members, and will help them develop their potential by creating corporate culture that respects talent.

globality

We respect the diversity of cultures and customs, aspire to world’s best at what we do, and strive to become a respected global corporate citizen.