Kia’s design is not just about shapes, lines or surfaces. It is a sharing of unexpected new and pleasant experiences with the world’s customers.

Awards & Accolades

  • Sportage Sportage - Sportage win new design awards Close
  • AII-NEW OPTIMA AII-NEW OPTIMA - AII-NEW OPTIMA win new design awards Close
  • Soul EV for ipad Soul EV for iPad 2015 red dot Design Awards - Best of the Best in Communication Design Close
  • All new SORENTO for iPad All new SORENTO for iPad 2015 red dot Design Awards - Best of the Best in  Communication Design Close
  • Soul EV Soul EV 2015 Red Dot Product Design Award - winner Close
  • Sorento Sorento 2015 Red Dot Product Design Award - honourable mention 2015 iF Product Design Award Close
  • GT4 Stinger GT4 Stinger 2014 IDEA Awards Silver Winner (Transportation Design) Close
  • All New Soul All New Soul 2014 iF Product Design 2014 Red Dot Product Design Award - Car Design 2014 IDEA Bronze - Transportation Design Close
  • cee'd cee'd 2013 Red Dot Product Design Award Winner Close
  • cee'd Sportwagon cee'd Sportwagon 2013 Red Dot Product Design Award Winner Close
  • Carens Carens 2013 Red Dot Product Design Award - Finalist Close
  • Carens for iPad Carens for iPad 2013 Red Dot Design Awards - Best of the Best in Communication Design Close
  • Picanto Picanto 2012 Red Dot Product Design Award - Finalist 2012 iF Product Design Award - Finalist Close
  • Picanto for iPad Picanto for iPad 2012 iF Communication Design Award - Finalist Close
  • Rio for iPad Rio for iPad 2012 Red Dot Design Awards - Best of the Best in Communication Design Close
  • procee'd procee'd 2013 Red Dot Product Design Award - Best of the Best 2013 iF Product Design Award - Finalist Close
  • Rio Rio 2012 Red Dot Product Design Award - Finalist 2012 IDEA Awards Bronze (transportation) Close
  • Optima Optima 2011 IF Product Design Award - Finalist 2011 Red Dot Product Design Award - Best of the Best Close
  • Optima for iPad Optima for iPad 2013 iF Communication Design Award - Finalist Close
  • Sportage Sportage 2011 Red Dot Product Design Award - Finalist 2011 iF Product Design Award - Finalist Close
  • Sportage for iPad Sportage for iPad 2013 Red Dot Design Awards - Best of the Best in Communication Design Close
  • Venga Venga 2010 Red Dot Product Design Award - Finalist 2010 iF Product Design Award - Finalist Close

Design Directions

The simplicity of the straight line

Design Directions

Design Givees Spirit to the Brand

Design is not just about shapes, lines or decoration. It is about instilling soul into a brand and making customers passionate about a product. The ultimate goal of Kia's styling activities is to create complete, pure and unprecedented designs that define the Kia brand. To this end, Kia will seek deeper interaction with more people around the world to gain a more extensive understanding of different markets and technologies as we strive to make the Kia brand more exciting and fun.

Design Givees Spirit to the Brand

The Simplicity of the Straight Line Design Direction

The simplicity of straight line is one of the core fundamentals underpinning Kia's design philosophy. Straight lines represent clarity, precision and distinctiveness, and these traits are fully reflected in the attitudes and vision of Kia designers. Our design efforts are focused on attaining long-term loyalty from customers with simple shapes, delicate interior and exterior details and the provision of experiences that are hard to find in other cars.

The Simplicity of the Straight Line Design Direction

Kia Family Face Design Features

Kia created a visual symbol as powerful as its brand logo. The signature grill, headlamps and brand logo form a unique and consistent family look that has evolved over the years and is now so common on the roads that people can instantly recognize the brand from a distance or in the dark.

Kia Family Face Design Features