2015 Achievements In 2015, the global economy was fraught with mixed signals. Despite economic recovery in the U.S. and Western Europe, the slowing growth rate of China’s economy and recessions in emerging markets continued. In the automotive industry, Japanese automakers engaged in aggressive marketing campaigns, while surging Chinese automakers intensified the competition in the market. Nonetheless, Kia Motors was able to maintain stable growth in 2015, selling a total of 3.05 million vehicles. Our world-class product quality is now widely recognized, as proven by Kia’s top place finish among all non-premium brands in the U.S. according to J.D. Power & Associates’ 2015 Initial Quality Study (IQS). Meanwhile, according to Consumer Report’s latest New-Car Predicted Reliability study in the U.S., Kia is now among the “Most Reliable” brands, even among premium nameplates. In terms of the brand itself, Kia’s brand value is now estimated at USD 5.7 billion, up 5 percent from 2014, with a 74th place ranking among Interbrand’s Best Global Brands. All of these accomplishments over the past year can be attributed to the hard work of our talented employees and the endearing support from all of our stakeholders around the world.
Preparing for a New Future in 2020 In 2016, the volatile global economy is forecast to affect the auto industry and intensify market competition. Within the auto industry itself, structural changes are occurring in terms of individualizing customer needs for green vehicles and autonomous driving, as well as the growing need to move towards a sharing economy. The new paradigm will set the tone for innovation among our product, marketing and customer channels so as to hone our competitiveness while also allowing us to secure sustainability through fundamental changes aimed at higher efficiency and greater profitability. Moreover, we are building a new management system as part of our human resources management and company-wide CSR practices. These efforts will enable us to successfully attain our vision of becoming one of the world’s top automakers by 2020. Through all of these sustainability endeavors, Kia will remain committed to its social responsibility as a global corporate citizen.
Beyond the company’s growth, everyone at Kia is devoting themselves to making the world a better place economically, socially and environmentally. I humbly ask for your continued support as we embark on this ambitious journey