Style reborn.

Optima’s updated, emotionally charged exterior is punctuated at every corner with striking, front and rear fascia, completely redesigned down to Kia’s signature Tiger nose grille. The fresh interpretation of the iconic Optima simply can’t—and won’t—be ignored.

Hugs curves. Turns heads.

With curves in all the right places, Optima’s exterior is a masterpiece of form and function. Aerodynamically sculpted and precisely calculated, its design details make Optima just as appealing to look at as it is to drive.

Passionately designed.
Obsessively crafted.

Watch as our Chief Design Officer, Peter Schreyer, shares some thoughts and insights on his philosophy as well as the evolution of the Optima.

Play Video


New grille.
More thrill.

Bolder than ever before, Optima’s signature Tiger nose grill is as pulse-racing as it is eye-catching. Adding to the excitement are sleek new headlights with available bi-xenon High-Intensity Discharge (HID) Headlights, Dynamic Bending Light (DBL) and High Beam Assist. This is a sedan that demands attention, and gets it.

Available bi-functional High-Intensity Discharge Headlights light up the road ahead.

Swept-back design details add to Optima’s distinctive styling.

Available Dynamic Bending Light with High Beam Assist illuminates around corners as you move.

BACK: Optima Experience
NEXT: Optima Interior