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INNOVATION

Innovation and design are at the heart of Kia, providing a safe, efficient and enjoyable driving experience. All of our cars go through a rigorous safety testing programme and are packed with the latest technology to give you a true peace of mind on the road.

Kia Niro driving along a cliffside

Progress Through Innovation

Our commitment to innovation never stops

Innovative design and technology

We leave no stone unturned in our efforts to consistently create unique and dynamic design concepts, creating new customer experiences through research in fields such as industrial/visual design, aesthetics, philosophy, psychology, history, and artificial intelligence.

  • Kia Cee'd handling a tight city corner

    Driving

    Driving a Kia is a driving experience like no other. All our models are designed to give you great comfort for a relaxed driving experience on the road.

  • Kia dashboard

    Technology

    Technology, just like our cars, is always moving forward. So with both top car technology and in-car technology, we’ll make your journey as pleasant as possible, now and in the future.

  • Kia safety

    Eco-efficiency

    Our vehicles are deisgned not only to keep you safe, but to help you handle the unexpected.

  • Kia safety

    Safety

    Our vehicles are deisgned not only to keep you safe, but to help you handle the unexpected.

  • View of a family the countryside seen from inside a Kia

    Build quality

    We put our engines through rigorous testing in the highest, hottest and coldest places that a car can possibly be.

  • Kia 7 year warranty

    7 year warranty

    The 7-year new car warranty demonstrates our trust and confidence in the production quality of our manufacturing operations around the world. This new confidence in the quality of our products and the high productivity in the Kia factories means we can pass this confidence on to you.