The all-new Optima is a showcase for quality details that sets a new standard for finer sedans of the world to emulate. Designed at the Kia™s European Design Center with the highest European level of excellence and ergonomics, this fourth-generation model delivers greater refinement in every respect. Retaining the sporty image that has made Optima one of Kia™s best-selling models, its refined proportions feature an extended wheelbase for even better stability, handling, comfort and roominess. The new technologies featured in the all-new Optima make it the one of the most innovative cars in the D-segment.

Other virtues include a 50% stronger bodyshell, in addition to a range of powerful new active safety features such as Advanced Smart Cruise Control (ASCC) and Autonomous Emergency Braking (AEB). The new model is also loaded with smart assistive driving features and intelligent connectivity. All in all, the stylish all-new Optima is the new force to be reckoned with.

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The exterior styling of the all-new Kia Optima combines athletic poise with expressive sharp contours, contemporary surface detailing and more road presence than ever. Up front, Kia’s hallmark ‘tiger-nose’ grille flows seamlessly into the longer, wider, wrap-around headlamps at either side, whilst the LED halo-style tail lamps wrap around the corners of the rear, giving the car a modern, new light signature. This graceful look is enhanced by a more elongated sedan silhouette with a more dynamic, swept-back shape. Advanced technologies also feature as part of this attractive and aerodynamic new design – like the Bi-Xenon headlamps with dynamic bending lights and High Beam Assist (HBA) for enhanced visibility and safer driving at night.


The refined interior of the all-new Optima is more driver-focused than ever before, with features and technologies typically associated with the class above. Kia’s design team delivers a thoroughly modern and clean interior look and feel - plus increased cabin spaciousness with more head-, shoulder- and rear-seat leg-room, and greater cargo capacity. And the comfort doesn’t end there: The material quality of the cabin is also significantly improved, with a far higher proportion of soft-touch materials, as well as real stitching along the dashboard and doors, and tasteful metallic accents. Other features dedicated to enhanced comfort include the reshaped front and rear seats with integrated air conditioning, and optimised soundproofing for reduced cabin noise.


The all-new Optima debuts a number of new, advanced on-board technologies to enhance the safety, comfort and enjoyment of every journey. At the heart of Kia’s latest audio-visual navigation (AVN) system is the new Kia Connected Services package, offering a wide range of real-time, driver-oriented information. The new Navigation system with Kia’s connected services powered by TomTom Live Services has new connectivity features including HD traffic updates, speed camera alerts, local search and weather forecasts. There is also a wireless charger at the base of the central console for users to charge their mobile devices on the move, without a wire connection. Besides a touchscreen infotainment system with a six-speaker audio system as standard, a 360-degree Around View Monitor is also available.


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