GLOBAL BRAND CAMPAIGN
Gear UpNew to life, new to the road .
The first moment is challenging, but also exciting.
Start the engine and don’t look back.
Gear Up! Re:Design your first journey with Kia.
"Enjoy the drive"
Just one day can change your tension to joy.
You will realize driving is something to be enjoyed
"Hit the road and follow wherever it leads you"
From a speeding highway to a narrow
alley in Barcelona,
All of the world's roads are waiting for you.
- LIFE TALK
"Grab the wheel on the journey of life"
Believing in yourself is the first step to learn
real-life driving. Always remember that you've
learned how to follow your own road.