Following its launch at the 2012 Paris International Motor Show, the third member of the new Kia cee’d family – the three-door pro_cee’d – will go on sale in Europe during March.
All-new Kia pro_cee’d on sale in March
- Range of new Kia pro_cee’d models on sale during March
- Choice of four engines and two equipment levels
- Roofline lowered 40 mm for enhanced sporty appearance
Frankfurt, 4 March 2013 – Following its launch at the 2012 Paris International Motor Show, the third member of the new Kia cee’d family – the three-door pro_cee’d – will go on sale in Europe during March. The new pro_cee’d is a more sophisticated car, featuring all the improvements of its sister model, the cee’d five-door, while dramatically progressing the sporty appearance that made its predecessor so popular.
The new pro_cee’d will offer buyers the same range of engines, transmissions and running gear as the cee’d five-door and cee’d Sportswagon. While the overall length (4310 mm), width (1780 mm) and wheelbase (2650 mm) are also the same as the five-door, the new pro_cee’d showcases significant styling changes as part of the transformation into the sporty three-door body.
Compared to the cee’d five-door, the roofline of the new pro_cee’d is lowered by 40 mm, the B-pillar is moved back by 220 mm and the side panels behind the B-pillar are new, as are the side windows, C-pillar, tailgate, rear light clusters and rear bumper.
“This car embodies emotion and energy through and through,” explained Peter Schreyer, President and Chief Design Officer. “You know from a single glance that this is a car you want to drive, not just own. Kia is on a distinctive design adventure and the all new pro_cee’d spearheads this forward-looking journey.”
To further distinguish the new pro_cee’d from its stablemates it will be offered in a range of six special colours.
Depending on model, the exterior of pro_cee’d grabs the attention thanks to a unique dark chrome front grille, LED daylight running lights and LED rear lamp clusters. Premium features available inside include leather seats and steering wheel, piano black dashboard and centre console, and alloy pedals.
Among the options to maximise safety and convenience, new pro_cee’d also offers electric heated folding exterior mirrors with puddle lamps and a tyre pressure monitoring system.
“Since its introduction in 2007, the original Kia pro_cee’d has attracted more than 55,000 customers across Europe, accounting for 12% of total cee’d sales,” commented Benny Oeyen, Vice President Marketing and Product Planning, Kia Motors Europe. “With the second-generation pro_cee’d looking even more sensational than the first, we expect to significantly grow Kia sales in this niche of the popular C-segment.“
The new pro_cee’d will be joined in the middle of the year by the Kia pro_cee’d GT and cee’d GT, the brand’s most performance-focused models so far.