All new Optima to be premiered at Frankfurt

Kia will unveil the all new Optima in European specification at the upcoming Frankfurt International Motor Show this September

The fourth-generation Optima, which will go on sale across Europe in Q4 2015, boasts a modern, new exterior, a bold interior design with more space for all occupants, an array of new technologies and a wide choice of efficient powertrains.

The bodyshell of the all-new Optima is stronger than ever thanks to the more extensive use of ultra-high tensile steel (UHTS).

Passive safety is further improved for occupants with the total number of airbags increasing to seven. The all-new Optima will be fitted as standard with driver, driver knee, passenger, two front side and two curtain airbags.

This new Optima will come with greater refinement and improved ride and handling over the outgoing model and will be built at Kia’s plant in Hwasung, Korea. It will carry Kia’s own 7-year, 150,000km warranty as standard.

Irish specs and prices will be announced closer to launch.