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May 2012 Launch of New cee'd

• Second-generation of Kia’s best-selling model in Europe
• Three trims, three engines prices from €18,995
• One 1.4 petrol and two (1.4 and 1.6) diesel engines
• Band A Road Tax on Diesel Models
• Stylish and spacious interior with high quality materials and improved refinement
• Designed, engineered and manufactured exclusively in Europe

First unveiled at this year’s Geneva Show the all new cee’d goes on sale in Ireland in early May. The new cee’d model range will start the 5dr model in the coming weeks, the SW model will follow in September and the 3dr will arrive in January of next year.

More sophisticated, more efficient, more refined and with a more engaging driving experience than its predecessor, new cee’d is expected to build on the success of the original model, further establishing Kia as one of the leading automotive brands in Europe.

The model line for new cee’d in Ireland will comprise of three trim and engine choices .Trim levels comprise entry level TX, mid-level EX and top of the range Platinum. The TX will be available in 1.4 petrol and 1.4 D and 1.6 Diesel, the EX in 1.4 and 1.6 diesel whilst the top of the range model will available only with the higher powered diesel unit.

All model variants come with a high level of standard trim. The TX features Bluetooth, Audio Remote controls, air-con, trip computer, electric mirrors and six speed transmission. The EX ( the most popular choice for customer ) also includes16” Alloys, Cruise Control, flex steering system, all round electric windows, front fogs, LED lights front and rear, leather covered steering wheel an rear parking sensors .

The Platinum model adds a host of other features including 17” Alloys, leather upholstery with heated front seats and driver seat memory, Smart Park Assist, Panoramic Sunroof, Navigation System, heated leather steering wheel, privacy glass, smart key entry and rain sensor front wipers.

Safety as usual is a priority and the car has been built to achieve a 5 Star NCAP rating. Standard on all models are ESP (Electronic Stability Program), ABS (anti-lock braking system), BAS (emergency Brake Assist System), HAC (Hill Assist Control) to prevent roll-back, VSM (Vehicle Stability Management) and ESS (Emergency Stop Signal).

Each new cee’d is fitted with six airbags as standard – front, front side and full length curtain.  Pedestrian safety is improved with the adoption of collapsible headlamps, a stiffer lower bumper lip, and shock-absorbing structures in the hood and its hinges.

The three engines on offer on the Irish Market are the 1.4 petrol, 1.4D and 1.6 D .The 1.4 petrol @ 99hp has a CO2 of 139 and falls into Band B for road tax .The 89hp 1.4 diesel unit falls into the A Band ( 109 CO2 ) as does the 126 hp 1.6 diesel unit that returns a miserly 100 CO2 return.

Launched in 2007 the original cee’d a landmark and game-changing model for Kia.  Designed, developed and built in Europe, cee’d was the first model to establish Kia as a serious contender to the established brands.  Winning praise from media and public alike for its all-round ownership proposition, cee’d claimed fourth place in the European COTY Awards that year and second place in the Irish COTY – the highest ever ranking for a Kia vehicle. The cee’d was also the pioneer for Kia’s industry leading 7 Year Warranty which was extended to the entire Kia range in January 2010

“The original cee’d was a paradigm shift for Kia, taking the company into the hotly contested C-segment with a truly competitive car for the first time,” comments Paul Philpott, COO, Kia Motors Europe.  “Just as the original cee’d represented a major step forward for Kia in 2007, this second-generation model represents a further leap for the brand – both in terms of the capability and sophistication of the vehicle, and what it will do to drive further momentum in our European sales.

The cee’d has sold some 5000 units since its launch in Ireland and Kia Motors Ireland MD James Brooks is confident that the second generation cee’d will establish Kia in the all-important C segment of the market.

“The Kia range at present is second to none in the market – with every single model on sale introduced in the last 3 years. This new cee’d has the same stunning styling as Rio and Sportage and combined with the engineering and safety features plus of course the unbeatable warranty is sure to be a great success in the Irish Market “