- Record 229,585 Kia cars registered in Europe* over first half of 2016
- European-built models integral to Kia’s 14.8% year-to-date sales growth
- Kia expands on best-ever Q1 with 118,837-unit second quarter
- Best-selling Sportage accounts for a third of record first-half sales
Frankfurt, 15 July 2016 – Kia Motors has posted its best ever quarterly and half-year European* sales, according to the latest data from ACEA (European Automobile Manufacturers’ Association).
During the first half of 2016 Kia sold 229,585 units, the best-ever six-month period documented by the Korean brand in Europe and a 14.8% uplift on the 200,038 vehicles it sold during the same period last year. Kia’s first-half sales performance equated to a 2.8% European market share, compared to 2.7% for the same period in 2015.
Furthermore, Kia sold 118,837 vehicles across Europe during the second quarter of the year, even more than the record first quarter of 2016 (110,748), marking a new quarterly sales record for the brand.
Michael Cole, Chief Operating Officer, Kia Motors Europe, commented: “2016 continues to be a year of sustained growth and success for Kia in Europe. Consecutive record quarters underline how Kia is increasingly seen by consumers and fleet buyers as a producer of high quality, high value vehicles. Our latest models are further broadening Kia’s appeal and we remain firmly on course to achieve an eighth consecutive year of sales growth in Europe.”
European-built models integral to Kia’s sales growth
Kia’s first half growth has been driven by strong sales of the Sportage compact SUV, cee’d model family (comprising five-door hatchback, Sportswagon and pro_cee’d), and Venga B-MPV, each built at the company’s European production facility in Žilina, Slovakia. Sales of Kia’s three European-built model lines have grown by 21% year-on-year, with 134,681 sold in the first half of 2016.
In particular, the all-new Sportage – launched earlier this year – maintains its place as Kia’s best-selling model in Europe. 56,126 units of the new model have been sold across Europe in just four months, since going on sale in March. This exceeds sales of its predecessor, 56,002 of which were sold during the first six months of 2015. Combined sales of the new Sportage and its predecessor this year stand at 77,970 units. Half-year sales of the recently upgraded c’eed model line-up have also grown year-on-year, from 40,090 in 2015 to 42,291 in 2016 (+6%).
Year-to-date, Kia’s European production now accounts for 59% of the brand’s sales in Europe, a number which has risen from 56% during the same six-month period last year.
Sales growth across the line-up
Kia’s other B- and C-segment cars have also contributed to the brand’s expansion across Europe, with sales of the Rio supermini growing 7% year-on-year (to 35,370 units), and combined sales of the Kia Soul and Soul EV reaching 7,612 so far this year (up 8% year-on-year). In particular, sales of the Kia Soul EV have grown by 69% as increasing numbers of consumers across Europe switch on to the benefits of owning a vehicle with low running costs, a zero-emissions battery electric powertrain and Kia’s typical design flair.
All models in Kia’s European line-up continue to be sold with the brand’s unique 7-Year, 150,000 km warranty.