Style and space for the all-new Kia Optima Sportswagon, making its global debut at Geneva Motor Show

-       Kia’s first-ever D-segment tourer makes debut at 2016 Geneva Motor Show

-       Design inspired by 2015 Kia SPORTSPACE Concept

-       553-litre cargo capacity and versatile 40:20:40 split-fold rear seats

-       High strength bodyshell and intuitive technologies improve safety

-       New intotainment system with Android Auto™ and Apple CarPlay™

-       Smooth ride and responsive handling, with optional electronic suspension

-       Choice of gasoline and diesel engines and advanced seven-speed double-clutch transmission

Frankfurt, 17 February 2016 – The all-new Kia Optima Sportswagon, Kia’s first ever D-segment tourer, will make its global premiere at the 2016 Geneva Motor Show (86th Salon International de l’Automobile) on 1 March.

Inspired by the 2015 SPORTSPACE concept – shown for the first time at the 2015 Geneva Motor Show – the Optima Sportswagon offers the striking exterior design and high quality interior of the 2016 Optima sedan, with the added practicality and appeal of a tourer bodystyle.

Michael Cole, Chief Operating Officer, Kia Motors Europe, commented: “The Optima has come to define Kia globally, and is credited with kick-starting the brand’s design-led transformation. The SPORTSPACE concept from 2015 was a clear intention of where we wanted to take the Optima next, and the Sportswagon adds an extra level of style and practicality to the well-received sedan.”

Cole added: “This is an important product for Kia in Europe, and it will increase our presence in this hugely important segment. In Europe, two thirds of all sales in the D-segment, and three quarters of all fleet sales in this class, are made up of tourers, so the Optima Sportswagon will play a critical role in attracting new private and corporate buyers to the brand. This is an important conquest product for Kia.”

The Optima Sportswagon will be available with a choice of efficient and responsive gasoline and diesel powertrains, including a high-powered GT model. The Optima Sportswagon is equipped with a range of innovative safety assistance and infotainment features, ensuring maximum occupant safety, comfort and enjoyment.

The Optima Sportswagon is due to go on sale across Europe in Q4 2016. An exact release date for Ireland has yet to be decided.


The all-new Optima Sportswagon: Kia’s first-ever D-segment tourer

Inspired by the Kia SPORTSPACE concept shown at the 2015 Geneva Motor Show, the Optima Sportswagon is Kia’s first foray into the competitive D-segment tourer segment. A thoroughly practical vehicle for everyday use, the Optima Sportswagon will also be among the most stylish cars in its class, with a long, lean and dynamic profile. The Sportswagon retains the same width (1,860 mm) and length (4,855 mm) as the sedan, and grows by 5 mm in height (to 1,470 mm) to accommodate the expanded boot.

The new Optima Sportswagon features the same sharp lines and smooth bodywork that has come to define the latest Kia models. While the front of the car remains the same as the Optima sedan, its strong, rising shoulder and gently sloping, swept-back cabin continue for longer to produce its distinctive tourer body shape.

The overhang at the rear adds greater visual volume to the back of the vehicle, though this extra mass is disguised elegantly by the raked rear window and tapering roofline, giving the Sportswagon a genuinely athletic stance in a typically conservative segment.

At the rear of the car, wide LED tail lamps wrap around the corners of the bodywork. The rear bumper houses a single oval exhaust and features an integrated air diffuser, for a sporty finish.

The Optima Sportswagon will be available in Europe in a choice of nine paint colours, and will ride on alloy wheels ranging from 16- to 18-inches in diameter.


High quality interior with Android Auto™ and Apple CarPlay™

The all-new Kia Optima Sportswagon offers a premium-quality, driver-focused interior, with features and technologies typically associated with vehicles from the class above.

The wide dashboard, designed along a horizontal plane, helps to create a genuine sense of spaciousness and modernity, with the same high material quality and design that characterises the interior of the Optima sedan. For a quality ambience, the cabin is finished with a high proportion of soft-touch materials, cloth and leather trim in natural tones, and tasteful metallic accents. High levels of soundproofing reduce driver fatigue during long journeys and when travelling over broken surfaces.

The new Sportswagon is available with a choice of single- or two-tone colour interior schemes: single-tone (black) or two-tone (dark grey with light grey) in cloth or leather trim. The console is finished in gloss black and chrome.

The same technologies that make the Optima sedan one of the most innovative cars in the D-segment are featured in the Optima Sportswagon – a range of on-board technologies to improve usability, comfort and convenience.

The Optima Sportswagon is equipped with Kia’s latest audio-visual navigation (AVN) system, available with 7.0- or 8.0-inch touchscreen infotainment – the latter when specified with the satellite navigation system. DAB digital radio, which is available across a number of European markets, is fully supported with Kia’s AVN.

The Optima Sportswagon will additionally be among first Kia models to feature Android Auto™, designed to work with Android phones running 5.0 (Lollipop) or higher, and Apple CarPlay™ for iPhone 5 or newer. Both systems feature voice control and allow the driver to keep their hands on the wheel and eyes on the road ahead at all times.

Available from launch, Android Auto™ connects to the user’s phone and lets them access smartphone apps and functions through the in-car infotainment system, such as voice-guided Google Maps navigation, hands-free calls and texts and voice recognition. Android Auto™ also lets users stream music from Google Play Music.

Apple CarPlay™ – available on Sportswagon models by the end of 2016 – will enable full Siri voice control to control the phone’s various functions and apps, including navigation via Apple Maps, calls and text dictation. Apple CarPlay™ also supports other audio apps, such as music streaming or audiobooks, that the user may have downloaded to their iPhone.

The AVN system also offers the full Kia Connected Services package, with up-to-date, driver-oriented information. Provided by technology company TomTom, the broad range of available connectivity features includes live traffic updates, speed camera alerts, local search and weather forecasts. In Europe, the system will be available to Optima Sportswagon buyers free of charge for seven years after the car’s purchase.

The touchscreen infotainment system is paired with a six-speaker audio system as standard, while music lovers can also specify a powerful 590-watt Harman Kardon Premium Sound system, with eight speakers, an external amplifier and subwoofer, and Clari-Fi MP3 restoration technology.

The Optima Sportswagon is available with Kia’s new wireless charger for mobile devices, situated at the base of the central console. The 5W wireless charger lets users charge their phone on the move, without a wire. With ‘foreign object detection’, the charging system activates when a compatible device is placed on the pad and warns owners when they’ve left a phone on the charger when they leave the vehicle. The system displays the phone’s charging condition on the instrument cluster, and features a safety system to prevent overheating while in use.

The Optima Sportswagon additionally features two USB charging points, one in the front and one in the rear, to allow passengers to charge mobile devices, depending on trim level.

Depending on market, other available features will include: 360-degree Around View Monitor, with four cameras helping the driver to manoeuvre when parking by displaying a birds-eye view of the Optima Sportswagon on the touchscreen; Smart Parking Assist System (SPAS), which parks the car automatically in parallel and perpendicular spaces and helps drivers safely leave a parking space; and Dynamic Bending Headlamps, which sweep the road ahead in line with the steering wheel for greater visibility and improved safety at night.


Versatile practicality features and 553-litre cargo capacity

The all-new Optima Sportswagon is the most practical Optima ever, with generous cargo capacity and a range of innovative and useful features to ensure the best possible use of storage space.

The additional cargo space resulting from the tourer bodystyle makes the Optima Sportswagon one of the most practical cars in its class, with 553 litres (VDA) of cargo space behind the second row of seats – 48 litres more than the Optima sedan.

A series of highly ergonomic features in the boot render the car more practical than many other D-segment tourers. These include a safety barrier net built in to the back of the rear seats and pop-up sliding luggage rails to secure individual items which are likely to slide or roll around the boot. A low, flat boot lip, and a Smart Power Tailgate – which opens the boot automatically when the Optima’s smart key is located in close proximity to the rear tailgate – enables owners to load heavy items easily.

Highly-versatile 40:20:40 split-folding rear seats are fitted as standard, enabling owners to slide longer outdoor equipment – such as skis or snowboards – through the central seat, while two rear passengers can still sit in comfort.

High strength bodyshell with active safety technologies

The new Sportswagon offers a high level of safety from its lightweight, high-strength body and high levels of passive and active safety. Kia’s engineers have targeted a five-star Euro NCAP safety rating throughout the Optima Sportswagon’s development programme. The Optima sedan recently scored the maximum five-star rating from the independent safety organisation.

The bodyshell of the Optima Sportswagon benefits from the extensive application of Advanced High-Strength Steel (AHSS), which makes up 51% of the body. AHSS has been used to reinforce the car’s A and B-pillars, side sills, floor and front wheel arches, with particular attention paid to the roof, C-pillar and rear bulkhead, which have been adapted in the Optima’s transition from sedan to tourer.

Inside the strong bodyshell, passive occupant safety is assured with driver, driver knee, passenger, two front side and two curtain airbags all fitted as standard.

The Kia Optima Sportswagon is expected to be a strong performer in Euro NCAP’s increasingly important Safety Assist category thanks to its suite of new active safety technologies designed to avoid or mitigate the effects of a collision.

Kia’s Vehicle Stability Management (VSM) is fitted as standard, ensuring stability under braking and cornering by controlling the car’s Electronic Stability Control (ESC) and electric motor-driven power steering if it detects a loss of traction.

The Optima Sportswagon is available with a wide range of optional active hazard-avoidance technologies, depending on market. These include:

  • Advanced Smart Cruise Control (SCC), which automatically adjusts the Optima’s speed to maintain a safe distance from vehicles in front
  • Autonomous Emergency Braking (AEB)*, which employs a long-range radar detection system to detect a potential collision with another vehicle or pedestrian and help bring the car to a halt
  • Lane Keeping Assist System (LKAS), which detects the Optima’s position in relation to lane markings and takes automatic corrective action if it senses the car starting to draft without the use of indicators
  • High Beam Assist (HBA), which automatically adjusts headlamp range according to other vehicles and road conditions
  • Speed Limit Information Function (SLIF), displaying the speed limit in the driver’s instrument cluster based on cameras detecting roadside signs
  • Blind Spot Detection (BSD), with a visual warning in the door mirror when another car enters the driver’s blind spot
  • Rear Cross Traffic Alert (RCTA), which warns against other cars driving behind the Optima in car parks while reversing.

The Optima Sportswagon’s AEB system is unique in its segment in Europe for offering not just a short-range radar, but also a longer-range unit which is able to identify cars and pedestrians further away and at higher speeds than many competitors.

The short-range ‘City’ radar helps drivers to avoid or mitigate the effects of front collisions when travelling under 50 kph, while the longer-range ‘Urban’ radar enables the Optima Sportswagon to detect and respond to obstacles at speeds between 30 and 80 kph. The AEB system’s pedestrian-detection function is designed to identify pedestrians when travelling up to 60 kph and reduce the risk of a collision.

*The Autonomous Emergency Braking System (AEBS) is an assistance system and does not relieve the driver from his/her responsibility to safely operate the vehicle at any time. The driver still has to adapt his/her driving behaviour to his/her personal driving capabilities, to the legal requirements and to the overall road and traffic conditions. AEBS is not designed to drive the vehicle autonomously. For further information, please refer to the owner’s manual.


Smooth ride, agile handling and optional electronic suspension

Central to the appeal of the new Optima sedan is its ride comfort, high-speed stability and engaging handling. The Optima Sportswagon’s suspension system has been engineered to isolate vibrations and bumps from poor road surfaces, and while improving handling agility.

The Optima sedan’s fully-independent suspension hardware is carried over for the new Sportswagon derivative, however spring, damper and alignment settings have been adapted for the new tourer due to the new version’s different weight distribution, which is slightly more rear-biased.

The development brief for the Optima’s fully-independent suspension – compared to the last-generation Kia Optima – saw engineers move front and rear subframe mounting points further out towards the edge of the vehicle for a smoother ride over uneven surfaces. Two additional front bushing mounts (now four) increase lateral stiffness, while more robust wheel bearings complete the front suspension changes. The results are evident in the Optima Sportswagon’s quick responses to steering inputs, high level of traction under cornering and stability on motorways and poor surfaces.

At the rear, the Optima’s multi-link suspension features large dual lower-arms with thick, highly energy-absorbent bushings. Further defining the Optima’s ride and handling characteristics, stability and bump absorption are both high.

The Optima Sportswagon is equipped with Kia’s new rack-mounted electric motor-driven power steering system (R-MDPS), fitted as standard for European models with the 1.7-litre CRDi engine and GT models, eqpowered by the new 2.0-litre T-GDI engine. Mounted directly on the steering rack, rather than on the column, R-MDPS provides a high level of steering feel and quick, linear responses to driver inputs – particularly around the centre. R-MDPS enhances the Sportswagon’s sharp handling characteristics, and places it among the most agile cars in the D-segment.

Customers can specify an optional electronic controlled suspension system with internal valves (ECS), to deliver ride and handling tailored exclusively to the tastes of European drivers. ECS employs internal valves for each of the four dampers, and is connected to a G-force sensor in the ECU and two G-force sensors built into the front wheels. Using these sensors, ECS detects steering inputs and accelerator pedal position, and monitors road conditions, to adapt the suspension for a firmer, sportier ride or for greater comfort – drivers can choose from ‘sport’ and ‘normal’ modes accordingly. The system provides individualised damping force for each wheel more quickly than ever before. ECS will be available from launch on models fitted with the 1.7-litre CRDi diesel engine, and will be fitted as standard to all 2.0-litre T-GDI GT models.


Choice of gasoline and diesel power with manual or automatic transmissions

The front-wheel drive Optima Sportswagon will be available with a range of Euro 6-compliant gasoline and diesel engines when it goes on sale across Europe. The Optima Sportswagon offers the choice of either a 1.7-litre CRDi diesel or 2.0-litre CVVL gasoline engine, while GT models are equipped with Kia’s new high-powered 2.0-litre turbocharged gasoline direct injection engine.

Upgraded for its application in the Optima sedan and carried over unchanged in the Sportswagon, the 1.7-litre CRDi diesel engine will account for the majority of European sales. The engine benefits from a series of modifications, resulting in greater power output and torque, and reduced emissions. Producing 141 ps and 340 Nm torque, the upgraded 1.7-litre diesel engine will offer low CO2 emissions and high economy, pending final homologation later in 2016.

The 1.7-litre CRDi engine is available with a six-speed manual transmission or Kia’s new seven-speed double-clutch transmission, capable of handling the higher torque outputs of the turbodiesel engine and engineered to offer a sportier driving experience with smooth and instantaneous gear changes.

The Optima Sportswagon is also available with a 2.0-litre CVVL gasoline engine, featuring continuously variable valve lift technology for smooth delivery of its 163 ps power output and keen accelerative response. The 2.0-litre CVVL gasoline engine can be specified with either six-speed manual or automatic transmissions. The high-powered Optima Sportswagon GT features Kia’s new 2.0-litre T-GDI GT gasoline engine, which transmits engine power through a six-speed automatic.

Kia Optima Sportswagon on-sale from Q4 2016

The Optima Sportswagon will go on sale across Europe in Q4 2016, with the company’s unique 7-Year, 150,000 km warranty as standard. For European markets, the Optima Sportswagon will be built at Kia’s Hwasung manufacturing facility in Korea.

Editor’s note: All technical data in this press release are based on the European Optima model and may differ from the Optima Sportswagon model offered in Ireland. Full technical details of the Optima Sportswagon will be released closer to the official vehicle launch.