The All New Kia Optima will arrive in Irish Showrooms in late December and will go on sale in January. The new model boasts a modern new exterior, a bold new interior design with more room for driver and passengers and an array of new convenience and safety equipment.
The 1.7D engine has been retained but significantly improved .Power increases from 136 to 141PS and CO2 on the manual model comes down from 133 g to 120 g with a new annual road tax of just €190. The CO2 improvement on the new 7 speed DCT automatic is even more significant down 42 grams from 158 to 116 and road tax now just €10 more than the manual version.
The new model will offer greater refinement and improved ride and handling over the outgoing model, while retaining the sporty image that has helped Optima become one of Kia’s best-selling models worldwide.
Kia designers have maintained the key features of the previous model but have introduced sharper body lines and a more elongated sedan silhouette .The result is wheelbase 10mm longer and the full vehicle 10mm longer, 25 mm wider and 10 mm taller all resulting in more room for drivers, passengers and luggage. The increased space is accompanied by a totally redesigned interior crafted with the care and attention to detail typically associated with E segment models.
Conscious of the fact that with luxury of this nature there is a demand for a calm and relaxing driving environment Kia engineers have ensured that the Optima boasts greater refinement than ever before with considerable work done to reduce noise, vibration and harshness ( NVH ) .Included in these measures were a larger underfloor cover ,more effective windshield seals, increased dashboard insulation, acoustic refinement to the engine and larger cross member bushings on the front and rear suspension.
Kia Motors Ireland are confident that the new Optima will renew the company’s challenge in the competitive D segment “ When the previous generation Optima went on sale globally it played a signicant role in establishing Kia as a design led company and the improvements to the current model especially in performance and fuel efficiency will make the new Optima a more attractive proposition to retail and fleet customers alike “ commented Kia Motors Ireland MD ,James Brooks .
“In a segment known for its conservatism the Optima offers motorists an option that is both fresh and exciting “added Mr. Brooks.
Kia Motors Ireland are offering Optima in three trim levels EX, Platinum and GSE all powered with the 1.7D power unit .The entry level but generously specced EX model start comes in at €27,950 and includes 17” Alloys, Sat Nav ,Climate Control ,Lane Departure Assist and Speed Limit Information as standard .
The volume model is expected to be the Platinum Model at €31,450 which features a host of additional features including 18” Alloys, Full leather Seats ( Heated Front and Rear ) ,12 way memory seat for the driver ,heated steering wheel and Xenon lights .The Platinum Auto with its seven speed dual clutch transmission also comes with the convenience of wireless phone charging .
Topping the range is the GSE ( €34,450 ) with a distinctive beige leather interior, panoramic sunroof ,smart key ,8 “ Navigation screen and 10 speaker 590 watt Harman Kardon Premium Sound system
As always the Optima has been designed to achieve 5 star NCAP safety standards .More extensive use of Advanced High-Strength Steel (AHSS) has led to a 50% improvement in torsional rigidity over the model it replaces while the body shell is also 8.6 kg lighter.
Passive safety is further improved for occupants with the total number of airbags increasing to seven. The all-new Optima will be fitted as standard with driver, driver knee, passenger, two front side and two curtain airbags.
Kia’s Vehicle Stability Management (VSM) is fitted as standard, ensuring stability under braking and cornering by controlling the car’s Electronic Stability Control (ESC) and electric motor-driven power steering if it detects a loss of traction. Also added in the Irish range are Lane Keep Assist and Speed Limit information .
Irish Specs and Prices
17inch Alloy Wheels
7 Inch navigation & camera
Lane Keep Assist
Speed Limit Information
Semi leather seat
Dual zone climate control
EC Rear Mirror
Auto light control
Passenger height adjuster
LED side repeater and folding
Platinum DCT €34,450
EX Spec +
18 inch Alloy
Full black one tone leather
12 ways driver memory power seats
Heated seats (Front & Rear)
Heated steering wheel
Xenon lights & washer
LED fog lamp
High glossy door trim & Pillar
Chrome side moulding
Wireless Phone Charger ( Auto Only )
Platinum Spec +
8 inch navigation & camera
Full beige two tone leather
Rear door curtain
SUS door scuff
Auto Trunk Open
LED map, pin & personal lamp
Lower mood lamp