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ECO dynamics

  • Kia Motors Europe ECO dynamics image with car badge

    ECO dynamics

    Our activities to achieve a sustainable future

Best global green brand

  • Kia Motors ranked 35th in the 2014 Best Global Green Brands 2014.

    This means that Kia is a rising star among the global automotive brands in terms of sustainability and environmental friendliness. Kia has placed eco-management at the forefront of its brand management strategy alongside the emphasis since 2006 on quality and design management. In 2014, we launched the Soul EV: the first all-electric, zero-emissions car sold worldwide. As a result of such efforts, Kia continues to be perceived as a leader in the environmental sustainability sector.

ECO dynamics emblems

  • Kia Motors ECO dynamics emblem

    Main brand

    Kia Motors launched the environment-friendly brand ECO dynamics in 2009 as part of the firm commitment made to the pursuit of zero emissions. In 2012, we developed a new eco brand system and designed a new emblem with a streamlined shape to convey the new futuristic and eco-friendly image. ECO Green, the unique color for the new emblem, was selected to complete the premium design and improve visibility.

    Coupled with "Dynamics" (Kia’s brand equity), "Eco", signifying "Ecology" & "Economy", makes up the term "ECO dynamics" ("Automobile of Sustainable Mobility"), which symbolizes the Company’s commitment to making sizeable contribution to the mankind and global environment.

Sub brand

Starting with the Forte Hybrid introduced in 2009, we launched the Optima Hybrid & Ray (Electric cars) in 2011 and the Cadenza Hybrid in 2013. In addition, Kia has launched in 2016 the new crossover hybrid Kia Niro and the Optima Plug-in Hybrid.

  • Kia Motors ECO Hybrid emblem

    ECO Hybrid brand

  • Kia Motors ECO electric emblem

    ECO Electric brand

  • Kia Motors ECO Plug-in Hybrid emblem

    ECO Plug-in Hybrid brand

  • Kia Motors ECO fuel-cell emblem

    ECO fuel-cell brand

How far have we come in the development of eco-friendly cars

Kia Motors has focused on the common use of key eco vehicle parts, and has tirelessly pursued innovations in R&D to lead the next-generation eco car market. By doing so, we been able to secure a high level of global competitiveness to now be capable of promptly supplying competitive products to any market where demand exists.

  • Kia Mohave fuel-cell electric vehicule

    Fuel-cell Electric Vehicle

    Driven by a motor only - electricity generated from hydrigen and oxygen