When we developed the new Kia Sorento,
we thought of people like ...
A passion for precision.
Cooking is an art. But it's also a science. Everything is measured to the gram – and timing comes down to the second. The reward of course is the look on people's faces when all the flavours work just perfectly.
Read Paul's story
A desire for space.
Art is a balancing act between chance and control. Anything can happen, and that's where talent and a disciplined eye come in. The space and light has to be just right for things to turn out well. And the painting is only finished when it's perfect.
Read Jules' story
An obsession with detail.
Claire always has a relentless eye on the tiniest details. In her world, it's what turns a dress into high fashion and her next collection into a success.
Read Claire's story
A drive for performance.
A basketball coach expects the best possible performance from his players and there's no substitute for hard work. As trainer, Bruce sets an example for his team to live up to ...