(SEOUL) August 29, 2013 – Kia
has confirmed that its dramatic new European concept, to be unveiled
at the 65th Internationale Automobil-Ausstellung (IAA) in Frankfurt,
will be called the Kia Niro.
The Kia Niro hints at a possible future B-segment contender ready to
take on the urban environment with style and tenacity, and will preview
an innovative new powertrain when it is revealed on 10 September. The
car was designed at Kia’s Frankfurt design studio – less than a
kilometre away from the IAA – under the direction of
Gregory Guillaume, Chief Designer Europe.
Accepting any challenge that the assured modern motorist may throw at
it, Niro combines a mischievous character in a clearly robust and substantial
yet stylish bodyshape featuring a mix of contrasting materials – including
stainless steel elements – in compact, purposeful dimensions.
Born out of Kia’s determination to seek new compact-car options for
the individualistic and demanding driver for whom size is an issue,
Niro features intriguing elements not always associated with smaller
cars and has been created in Europe with European tastes and expectations
very much in mind.
Niro’s unveiling in Frankfurt will be used to gauge potential customer
response for future showroom models.
Kia Motors Corporation (www.kia.com) – a maker of quality vehicles
for the young-at-heart – was founded in 1944 and is Korea's oldest
manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year
are produced in nine manufacturing and assembly operations in five countries
which are then sold and serviced through a network of distributors and
dealers covering around 150 countries. Kia today has over 47,000 employees
worldwide and annual revenues of US$42 billion. It is the major sponsor
of the Australian Open and an official automotive partner of FIFA –
the governing body of the FIFA World Cup™. Kia Motors Corporation's
brand slogan – "The Power to Surprise" – represents the
company's global commitment to surprise the world by providing exciting
and inspiring experiences that go beyond expectations.