- Global premiere of all-new CUB compact
four-door coupe concept
- Comfortable four-seater cabin appeals to trend-setting urban dwellers
- Rearward-opening rear doors ensure excellent cabin access
(SEOUL) March 28, 2013 – Kia Motors sprang a major surprise on visitors
to the 9th Seoul International Motor Show today (Thursday) in Korea
with the world premiere of its all-new ‘CUB’ concept.
Designed at the Kia headquarters studio in Seoul, under the direction
of President and Chief Design Officer, Peter Schreyer, the CUB is less
than four meters long, has rearward-opening rear doors and an ‘access-all-areas’
interior concept without traditional B-pillars, providing excellent
access to the luxuriously trimmed cabin.
“The new Kia CUB is a compact, four-door coupe created with a clear
focus on driving performance and practicality,” comments Thomas Oh,
Senior Executive Vice President and COO, Kia Motors Corporation. “Styled
to appeal to trend-setting urban dwellers, the CUB features a comfortable
four-seater cabin which generates an emotional, feel-good response and
delivers everyday, real-world benefits.”
The exterior styling of the CUB highlights that it is both sleek and
small, with a cheerful face and a daring character. Design features
created by Peter Schreyer for the 2007 Kia Kee 2+2 concept are revisited
in a new form. The CUB’s nose has a broad wrap-around ‘mouth’
and there is a ‘dip’ in the top of the windshield – a motif that
is featured on Optima, Sportage and Cadenza models. The latest interpretation
of grille is a shallower design incorporating the turbocharger’s air
intake, highlighted in body color.
The headlamps feature two-point LED lights – similar to those which
first appeared on the Kia Quoris large flagship sedan last year. Large
19-inch alloy wheels fill the wheelarches and the front doors have aerodynamic
‘turning-vanes’ at sill level to streamline and add definition the
At the rear, LED tail lights complete the premium feel of the exterior
and the nose treatment derived from Kia’s Kee concept car is replicated
at the tail to accentuate the width of the vehicle.
The super-smooth exterior, with its flush glazing, minimum-drag wing
mirrors and automatic touch-type door handles, promises ultra-low aerodynamic
drag. A two-color paint finish with sporty stripe hints at the CUB’s
high-performance potential, while the car’s broad track gives it an
Four-seater luxury cabin
With four individual seats, the CUB’s interior presents a unique ambience.
The cabin creates the sensation of a luxurious coupe and is trimmed
in black leather with yellow color accents around the seats, door armrests
and steering wheel.
The instrument cluster design is inspired by the eyes of a wild animal.
The center-stack design is minimalist with an air vent controlled by
touch sensor. For extra safety, the steering wheel rim is capable of
monitoring the driver`s biorhythms.
As well as a steering-wheel, there is a DIS (Driving Information System)
controller connected to a gesture camera which provides easier operation
while driving. With well-defined motions, drivers can set up each menu
on the center display. Hinting at the high-performance nature of the
CUB, there is a footrest provided in the front passenger footwell.
Turbocharged 204 ps engine
The CUB powertrain features a new version of the company’s 1.6-liter
GDI (gasoline direct injection) engine – recently confirmed as the
powerunit for the new Kia pro_cee’d GT and cee’d GT sold in Europe.
Fitted with a twin-scroll turbocharger and strengthened internal components,
the new engine generates 51% more power (204 ps) and 60% more torque
(265 Nm) than the regular 1.6 unit. This engine enables both of Kia’s
European GT models, with a six-speed manual transmission, to accelerate
to 100 kph in 7.7 seconds and reach a top speed of 230 kph.
At present there are no plans to put the Kia CUB concept into volume
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Kia Motors Corporation (www.kia.com) – a maker of quality vehicles
for the young-at-heart – was founded in 1944 and is Korea's oldest
manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year
are produced in nine manufacturing and assembly operations in five countries
which are then sold and serviced through a network of distributors and
dealers covering around 150 countries.
Kia today has over 47,000 employees worldwide and annual revenues of
US$42 billion. It is the major sponsor of the Australian Open and an
official automotive partner of FIFA – the governing body of the FIFA
World Cup™. Kia Motors Corporation's brand slogan – ‘The Power
to Surprise’ – represents the company's global commitment to surprise
the world by providing exciting and inspiring experiences that go beyond