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Kia unveils New Cross GT Concept CUV and Superman-Inspired Kia Optima at Chicago Auto Show 13-02-13
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Cross GT takes Kia design in a bold new direction that hints at the future of the brand’s premium aesthetic in a larger package

- World’s most iconic super hero pairs with Kia’s powerful and advanced hybrid sedan to create a uniquely customized ride

 

(SEOUL) February 8, 2013 – Blurring the line between Kia’s gorgeous GT concept and a luxury CUV, Kia Motors America (KMA) today slipped the silk off the beautiful Cross GT concept at the 2013 Chicago Auto Show. Amid the popping strobes of cameras, the Cross GT stunned onlookers with its elegant yet powerful stance, confirming once again Kia’s now-well-established reputation for world-class design. The Cross GT seamlessly melds high technology with nature, creating a harmonious partnership between driver and vehicle that also respects our global environment. Purely conceptual, the Cross GT reveals Kia’s intentions to potentially offer a larger premium CUV than the current Sorento.

“The debut of the GT in 2011 heralded a new frontier for Kia, both from a design and a business perspective,” noted Peter Schreyer, Kia Motors Corporation president and global chief of design. “It beautifully illustrated to the world that the brand was ready to explore the possibility of perhaps one day offering a full-size rear-drive luxury saloon. The Cross GT, with its raised stance and large cargo area, allows us to envision the GT in the form of a full-size luxury crossover.”

 

While the GT’s lines were penned in Frankfurt, Germany, the Cross GT hails from Kia Design Center America (KDCA) in Irvine, Calif., the house that breathed life into the Track’ster, KV7 and Soul’ster concepts, and most recently the all-new production 2014 Forte sedan. Based on the GT chassis, the Cross GT’s proportions are similar to its rear-drive stablemate with short overhangs, a long wheelbase and an aggressively wide posture. But the Cross GT offers even greater visibility thanks to its taller stature and features all-wheel drive for improved performance and all-weather capability.

Drawing inspiration from nature, driven by technology and bathed in gorgeous Fusion Copper, the Cross GT is powered by an efficient hybrid powertrain that looks to reduce the vehicle’s carbon footprint while providing the uncompromising performance that’s expected of a large, luxury crossover.

Utilizing a state-of-the-art 3.8-liter V6 hybrid, 8-speed automatic and torque-vectoring all-wheel-drive, the Cross-GT’s powertrain matches the sophistication of the exterior and interior designs. Backing the V6 is an evolution of Kia’s parallel hybrid system, a pancake-shaped electric motor sandwiched between the V6 and transmission. The electric motor is neatly packaged under the rear floor. Combined, the V6 and electric motor produce 500 lb.-ft. of torque and 400 horsepower, with an all-electric range of 20-miles - sufficient to enable exhilarating performance, while delivering superior fuel economy and fuel efficiency.

While strictly a concept powertrain, Kia’s proven hybrid technology, combined with all-wheel drive are thought-provoking ideas that may one day find their way into a production vehicle.

 

While clearly a member of the same bloodline as the award-winning Sorento, the Cross GT cuts an even more imposing figure. At 122.0 inches, the Cross GT’s wheelbase is longer than Sorento’s by 15.7 inches, and its overall length of 192.8 inches is 8.4 inches greater than Sorento. The 79.1-inch width is 4.9 inches wider than Sorento, but the Cross GT’s overall height of 65.3 inches is actually 1.6 inches shorter, giving the concept a lower roofline than most large CUVs. The Cross GT is designed to easily accommodate four passengers and their cargo in luxurious surroundings, but the large greenhouse, airy cabin and gently sloping hood give the Cross GT a nimble feel that’s at home in crowded urban environments.

 

The Cross GT’s sophisticated image is enhanced by the dual rear-hinged doors, more commonly referred to as “suicide” doors. The unique configuration allows for easy access to the rear bucket seats and affords generous views of the Cross GT’s premium textures and materials. The cargo compartment is accessed through a “clam shell” design that incorporates a traditional glass hatch and a tailgate. Use of advanced LED technology creates a strong and unique lighting identity that dramatically highlights Kia’s signature grille. Letting light into the cabin is a multi-paneled sky light with hexagonal glass inserts that enhance the Cross GT’s premium design aesthetic.

 

Superman-Inspired Kia Optima Hybrid soars into Chicago for Auto Show Debut

KMA teamed up with DC Entertainment and Super Street magazine to create a head-turning Optima Hybrid inspired by Superman’s strength and unwavering care for planet Earth. Unveiled today at the 2013 Chicago Auto Show, this Optima Hybrid signals the continuation of a 10-month, eight vehicle partnership between Kia and DC Entertainment based on the iconic characters that make up the Justice League – Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg. An eighth and final vehicle will be an amalgamation of all seven Super Heroes in one. Influenced by the artistry of comic book visionary, Jim Lee, the Justice League-inspired Kia vehicles serve as a force for good in the world by raising awareness of DC Entertainment’s “We Can Be Heroes” giving campaign, a relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa (www.WeCanBeHeroes.org).

“As the most recognized Super Hero in the world, Superman is a symbol of strength and integrity, making him the perfect character to join forces with Kia’s first-ever hybrid to create a customized ride powered by a robust and efficient powertrain,” said Michael Sprague, executive vice president, marketing and communications, KMA. “Each of our Justice League-inspired vehicles are remarkable collaborations between the automotive and comic book worlds, and all for a worthy cause. To that, Kia is very proud to be partnering with DC Entertainment to raise awareness for the ‘We Can Be Heroes’ campaign.”

 

Working together, Kia, DC Entertainment and Super Street magazine designed and built the Superman-themed Optima Hybrid, a one-of-a-kind Kia that represents the strength and fortitude of the world’s most iconic Super Hero. The Optima has been widened with custom fenders, giving the vehicle a muscular appearance, and it features an adjustable suspension system that can raise and lower the vehicle with the push of a button. The stylized color scheme on the hood spotlights Superman’s unmistakable chest emblem while an eye-catching red paint design extends to the trunk, evoking the look of his crimson cape. The beveled front grille resembles Superman’s belt, and the red headlights glow with the same intensity of his heat vision.

The interior of the Optima Hybrid is upholstered with custom materials chosen for their unique appearance and texture to reflect Superman’s impenetrable battle armor. And Superman’s iconic “S” shield is integrated into the seats and steering wheel to give it the right heroic touch.

“This joint effort to raise awareness for the ‘We Can Be Heroes’ giving campaign through Justice League-inspired cars has proven to be a huge hit with both comic fans and car aficionados,” stated Amit Desai, senior vice president of franchise management, DC Entertainment. “We’re excited to continue our partnership with Kia to bring the latest addition, the Superman-inspired Optima Hybrid, to fans in Chicago and beyond.”

As Kia’s sales have grown, so has the company’s role as a responsible corporate citizen, and the Superman-themed Optima furthers those efforts with two video screens in the front-seat headrests that will raise awareness about the worst hunger crisis in 60 years by featuring a custom “We Can Be Heroes” video that demonstrates how one small act can make anyone a hero.

 

 

About Kia Motors Corporation

Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year are produced in nine manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 150 countries. Kia today has over 47,000 employees worldwide and annual revenues of US$42 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA –  the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.

 

About DC Entertainment::

DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world. In January 2012, DC Entertainment, in collaboration with Warner Bros. and Time Warner divisions, launched We Can Be Heroes—a giving campaign featuring the iconic Justice League super heroes—to raise awareness and funds to fight the hunger crisis in the Horn of Africa.

 

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