IRVINE, Calif., Apr. 3, 2007 – Kia Motors America (KMA) today announced a new first quarter sales record of 73,603 units, a 13.5-percent increase over the same period last year, boosted by the company's best March sales ever of 27,567 units, a 6.0-percent increase over the same month in 2006.

The Spectra compact sedan and five-door was the leading seller in March with 5,675 units, a 23.3-percent increase over the same month last year, while the successful launch of the all-new Rondo continued with 1,514 units sold.

"The expanded Kia lineup is bringing more customers to our showrooms than ever before, as evidenced by our record-setting quarter and the best March sales in company history," said Len Hunt, executive vice president and COO of KMA. "The strong reception the all-new Rondo has received since its launch earlier this year is an indicator of the momentum that is driving the brand to another successful sales year in the U.S."

Kia Motors America – the sales, marketing and distribution arm of Kia Motors Corp. in Seoul, South Korea – offers a complete line of vehicles through more than 630 dealers throughout the United States. For more information, including photography, visit www.kiamedia.com.

	MONTH OF MARCH		YEAR-TO-DATE
Model	2007	2006	2007	2006
Rio	3,044	3,168	6,309	7,828
Spectra	5,675	4,601	14,493	11,507
Optima	4,318	3,958	9,425	6,740
Amanti	945	623	2,738	1,754
Sportage	4,304	3,412	11,715	9,635
Sorento	3,771	4,040	10,079	10,258
Sedona	3,996	6,202	15,924	17,111
Rondo	1,514	n/a	2,920	n/a
Total	27,567	26,004	73,603	64,833