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KIA MOTORS AMERICA ANNOUNCES MANAGEMENT CHANGES

Byung Mo Ahn to Assume Leadership of KMA

IRVINE, Calif., February 11, 2008 – Kia Motors America, Inc. (KMA) today announced Len Hunt has left the company. Byung Mo Ahn, president of Kia Motors Corporation (KMC) has been appointed group president and CEO and will now oversee all aspects and daily operations of both KMA and Kia Motors Manufacturing Georgia (KMMG).

In addition, Ian Beavis, vice president marketing, has also left the company.

Tom Loveless, vice president of sales, will now report directly to Ahn. Tim Chaney, director of marketing has been appointed to acting department head and along with Randy Maurstad and Alex Fedorak, the heads of product planning and public relations respectively, will report directly to Ahn. These changes are being made in an effort to respond to rapidly changing market conditions in the United States.

Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2007, KMA recorded its 14th consecutive year of record U.S. sales. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.


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