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Kia Announces 11th Consecutive Year of Record Sales

December Sales Up Eight Percent, Year-To-Date Sales Up 14-Percent

IRVINE, Calif., January 4, 2005 - Kia Motors America (KMA) today posted record sales numbers for the month of December and announced the company's eleventh consecutive year of sales increases. With an eight percent increase over the same month last year, the company sold 20,108 vehicles in December, bringing KMA's year-to-date sales to 270,055 – a 14-percent increase over 2003.

"In 2004 we saw the positive effects of a more upscale product mix move the overall Kia brand appeal to a broader audience,” said Peter M. Butterfield, Kia president and chief executive officer. "The Optima mid-size sedan, Sedona mini van and Sorento midsize SUV continued to drive sales, with record gains for the year. And now as we re-enter the compact SUV market with the all-new Sportage arriving at dealers in February and prepare for the launch of the redesigned Rio and Sedona, we’ll offer even more quality and value choices for American consumers in 2005.”

The Optima, Sedona and Sorento each posted their best year ever in total sales. Optima sales were up 29-percent in December, with total sales for the midsize sedan reaching 53,492 for 2004 – a 54-percent year-over-year increase. Sorento SUV sales were up 11-percent in December and 30-percent for the year, reaching 52,878 total units sold. And Sedona posted a 21-percent increase for the year totaling 61,149 units.

Kia Motors America is the U.S. sales, marketing and service arm of Kia Motors Corp. in Seoul, South Korea.

MONTH OF DECEMBER
YEAR-TO-DATE
Model
2004
2003 2004 2003
Optima
5,428
4,195 53,492 34,681
Rio
1,609
2,514 38,518 41,285
Sedona
3,741
4,310 61,149 50,628
Spectra
2,878
2,753 44,004 63,049
Sportage
56
28 120 5,616
Sorento
4,362
3,919 52,878 40,787
Amanti
2,034
856 19,894 1,425
Total
20,108
18,575 270,055 237,471


TOTAL U.S. SALES OF KIA VEHICLES

MONTH19941995199619971998
January6051,2271,5082,6247,197
February 6261,0531,8872,5296,196
March 6381,3092,1973,0936,082
April 7141,2562,3003,5415,530
May1,0101,9073,4814,9176,301
June1,0531,6654,401 3,9929,215
July1,1062,6623,2415,02410,095
August1,3682,8814,2296,3218,016
September1,5282,7293,7807,1237,355
October1,2072,4373,7975,9138,634
November1,156 2,6403,1745,3174,730
December1,1522,9742,2794,9313,542
Total12,16324,74036,27455,32582,893


MONTH1999 20002001200220032004
January9,4618,14312,51357418,52417,029
February6,70311,39212,66517,50917,76918,586
March11,40012,72919,15921,47821,35323,769
April10,60612,42216,06020,36619,54223,438
May12,79513,70920,04822,79022,00725,443
June13,59316,14021,18822,49820,31127,636
July13,13612,30019,40523,06124,00923,637
August13,13816,45423,27623,56424,75821,132
September11,84616,43820,58518,17919,26923,001
October10,64113,72624,52317,96015,18122,973
November11,82012,64316,94018,74116,17323,303
December9,45514,51017,36514,62518,57520,108
Total134,594160,606 223,727237,345237,471270,055

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*MSRP includes destination, and excludes taxes, title, license, options, and dealer charges. Vehicles shown with optional equipment. Actual prices set by dealer. Kia reserves the right to make changes at any time without notice, and without incurring any obligations as to vehicle availability, destination and handling fees, colors, materials, specifications, features, accessories, packages and models.